Amazon, Google, Pinterest, Facebook … The current state of digital advertising

Amazon, Google, Pinterest, Facebook … The current state of digital advertising

Before we go any further, I hope you’re not allergic to Anglo-Saxon terms as a large part of the vocabulary used further is in English. But don’t panic, that doesn’t mean I used one in each phrase either! For the past several months, there...
read more >
The data rush: the 20th century’s colorless gold

The data rush: the 20th century’s colorless gold

If I were to tell you that the world market for data for marketing purposes in 2016 was 28.65 billion dollars(1) would you consider that huge? Well then, hold on to your seats because the estimated world market for data in 2021 will be grea...
read more >
Guérin Jewelers increases its conversion rate fourfold!

Guérin Jewelers increases its conversion rate fourfold!

Since its creation in 1969, Guérin Jewelers has always shaken up the rules of traditional jewelers albeit with a love of know-how and precision but above all the desire to create jewelry alive with emotion.  Five years ago, the brand was pu...
read more >
Profile of a Generalist: the story of a multi-disciplinary approach

Profile of a Generalist: the story of a multi-disciplinary approach

In his article, “Why Can’t Startups Find Designers?”, Sacha Greif writes: “If you’re looking for a designer who can come up with your identity, design your site, create UIs with great user experience for your web and mobile apps, and on to...
read more >
Olivier Staebler,PMO/UX Lead

Olivier Staebler,PMO/UX Lead

"After having spent 5 years in the French navy, I went back to school to change to a purely creative profession. By way of my professional experience, I discovered the area of the web and more specifically, UX." With solid experience in us...
read more >
Conversion Rate Optimization for Insurance:  a Compare.com case study

Conversion Rate Optimization for Insurance: a Compare.com case study

ABOUT Compare.com is a price comparison engine primarily focused on auto insurance policies. Customers complete a 4-part online questionnaire featuring details like driving history and desired coverage. Upon form completion, they’re prese...
read more >
DX3 2017: altima° & Tough Mudder in Toronto

DX3 2017: altima° & Tough Mudder in Toronto

Last week Rudy Abitbol and I had the pleasure of participating in Toronto’s DX3 2017. It was a great couple days of bumping shoulder’s with the area’s brightest digital marketing minds, both established and aspiring. We learned a lot from...
read more >
Back to Service Design Days !

Back to Service Design Days !

Better late than never, here’s our vision of the Service Design Days (SDD)! Late… well, as we are talking about a long term innovation method, we thought it was important to tell it right, plus the slide decks have just been released! If ...
read more >
Amuse UX Conference, Budapest 2016. What you need to know.

Amuse UX Conference, Budapest 2016. What you need to know.

On  the good advice of Zoltan Kollin who distinguished himself as the co-writer of the original version of the UXmyths site (that the altima UX team hastened to translate into: UXmyths.fr), I attended the 1st day of the Amuse UX conference ...
read more >
Phildar Receives a Silver at the W3 Awards

Phildar Receives a Silver at the W3 Awards

A new project, a new story, and a NEW AWARD! Several weeks after having received a gold at the e-commerce Trophy Awards, this time altima was awarded a silver in the “Website Features – User Experience” category for the new Phildar site. ...
read more >
Sketch. Mean anything to you?

Sketch. Mean anything to you?

The Roubaix studio tested Sketch on a key account and international web responsive site redesign. Very, very difficult to go back to Photoshop after several months of non-stop work with this new software. For the time being, we propose to p...
read more >
A new digital identity for Phildar

A new digital identity for Phildar

Phildar x altima° Phildar is one of the key actors in the market for knitting yarns. Created in Roubaix at the beginning of the 20th century, today the company has over 700 points of sale and markets over 50 million skeins of yarn per year....
read more >
Antoine, a 4-year UX Designer in altima°

Antoine, a 4-year UX Designer in altima°

“As a UX Designer, it’s important to empathize with our clients to understand their expectations as well as with the final users (our client’s customers) to understand their needs”. Empathy is what guided Antoine during his studies and ...
read more >
BUT exalts kitchens on its new site!

BUT exalts kitchens on its new site!

Has the kitchen become the ultimate room for French households? Not only have kitchens become the in-thing in a culinary sense but it’s also true in terms of living space. It is said that we spend an average of 1 hour and ten minutes in th...
read more >