Taking Care of Searchandising for Better Conversion – Part 2

Taking Care of Searchandising for Better Conversion – Part 2

As a follow-up to the article concerning best practices for search engines, this second article addresses e-merchandising, a performance lever for your results pages. We will see that e-merchandising in the service of search is based on fo...
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Jacadi, we want to revive our customer’s loyalty

Jacadi, we want to revive our customer’s loyalty

A prestigious contemporary brand, Jacadi Paris offers young generations collections that respect childhood’s fresh tenderness: clothing, layette, childcare, accessories and shoes, for children 0 to 12 years, for every day and all life’s mom...
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Analytics & Conversion Tips & Tricks No. 5: Event or Virtual Page?

Analytics & Conversion Tips & Tricks No. 5: Event or Virtual Page?

When using an Analytics solution, at a minimum, each page must be tagged so each page viewed gives feedback to the solution interface. Consequently, if an interaction does not lead to the loading of a new page, no information is fed back to...
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Analytics & Conversion Tips & Tricks #4: Duplicated Google Analytics Transactions

Analytics & Conversion Tips & Tricks #4: Duplicated Google Analytics Transactions

Several tips and tricks have already been presented this year whether A/B Testing, Google Analytics parameters or yet again Data Studio. This week, I will broach a subject relative to tracking, an issue that concerns practically all your e-...
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Customer Log-in at Checkout: friend or foe?

Customer Log-in at Checkout: friend or foe?

This is Zack's excerpt from Addressy's "Magento Checkout Checklist". Please visit the link to download the full report and learn checkout optimization strategies from 6 more industry experts. In the realm of e-commerce, it’s expected that ...
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Conversion Rate Optimization for Insurance:  a Compare.com case study

Conversion Rate Optimization for Insurance: a Compare.com case study

ABOUT Compare.com is a price comparison engine primarily focused on auto insurance policies. Customers complete a 4-part online questionnaire featuring details like driving history and desired coverage. Upon form completion, they’re prese...
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Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus is a French ready-to-wear brand for the family that was created in 1977. I have been working with the marketing teams since 2014 to improve site performance and user experience. At the beginning of 2015, the redesign project was ac...
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DX3 2017: altima° & Tough Mudder in Toronto

DX3 2017: altima° & Tough Mudder in Toronto

Last week Rudy Abitbol and I had the pleasure of participating in Toronto’s DX3 2017. It was a great couple days of bumping shoulder’s with the area’s brightest digital marketing minds, both established and aspiring. We learned a lot from...
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Multi-Variate Testing with Tough Mudder

Multi-Variate Testing with Tough Mudder

The Company Tough Mudder offers a series of mud and obstacle courses designed to test physical strength, stamina, and mental grit. Events aren’t timed races, but rather team activities that promote camaraderie and accomplishment as a commu...
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Best Ways To Use Facebook Algorithm Changes

Best Ways To Use Facebook Algorithm Changes

While Facebook may be developing a search engine, right now they have an algorithm that online marketers should be keeping track of if they get any traffic from social media. Over the past couple of years the way Facebook has shown you post...
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TAO optimizes payment page by over +6%!

TAO optimizes payment page by over +6%!

THE CHALLENGE “After a first and successful experience with optimization of the basket page, the altima optimization team suggested that we rework the payment page. Our goal was two-fold: reassure the user and reduce the friction points tie...
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We will be at the Conversion Conference in Las Vegas from 17th to 19th May

We will be at the Conversion Conference in Las Vegas from 17th to 19th May

What is the Conversion Conference? The Conversion Conference is a two-day event that was founded in 2010 to provide digital marketers and analysts with a forum to develop ideas and expertise in conversion optimization. The focus of the con...
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Which Test Won – San Marina is “Test of the week”

Which Test Won – San Marina is “Test of the week”

San Marina and their new mobile site were named « Test of the week » by WTW Email & Mobile Awards, and we are so happy! What is “Which Test won”? It is a website dedicated to conversion optimization. It rewards the best tests of the ...
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Does the choice of your technical platform have an influence on the quality of your SEO?

Does the choice of your technical platform have an influence on the quality of your SEO?

Essentially, an e-commerce platform generates obsolete URLs, errors and multiple paths to navigate. Why? Because it is reacting to live, evolving activity, which is based on seasonality, collections, stocks, sales… Although they are far...
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Optimizely VS Visual Website Optimizer : Optimizely VS Visual Website Optimizer : ten point comparison of the two testing leaders

Optimizely VS Visual Website Optimizer : Optimizely VS Visual Website Optimizer : ten point comparison of the two testing leaders

After launching a number of testing campaigns with Optimizely & VWO, I wanted to share my feedback on these two tools. Here are the particular reasons why I decided to compare these two solutions: In my opinion, they are the only two ...
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