Amazon, Google, Pinterest, Facebook … The current state of digital advertising

Amazon, Google, Pinterest, Facebook … The current state of digital advertising

Before we go any further, I hope you’re not allergic to Anglo-Saxon terms as a large part of the vocabulary used further is in English. But don’t panic, that doesn’t mean I used one in each phrase either! For the past several months, there...
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Audience & Media: 2018 Status Update

Audience & Media: 2018 Status Update

Creation of Audiences & Media (Google/Facebook): Status Update for the start of 2018 And what if we personalized our messages and media placement as a function of the Internet user’s maturity in the purchasing pathway? A utopian idea o...
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Claire Proffit, Acquisition Consultant,  with altima° for 1 year

Claire Proffit, Acquisition Consultant, with altima° for 1 year

  “It was during my final internship that I discovered organic and paid search engine optimization. In joining BDBL, 4 and a half years ago, I drifted naturally to paid optimization.” Last year, altima° bought the digital marketing...
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