EDF ENR customer support along their entire purchase pathway

EDF ENR customer support along their entire purchase pathway

EDF ENR is a major player in photovoltaic solar systems and self-sufficiency for individuals, professionals, and communities. To stay at the top of their sector, this EDF subsidiary’s marketing teams asked us to work with them to redefine t...
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The data rush: the 20th century’s colorless gold

The data rush: the 20th century’s colorless gold

If I were to tell you that the world market for data for marketing purposes in 2016 was 28.65 billion dollars(1) would you consider that huge? Well then, hold on to your seats because the estimated world market for data in 2021 will be grea...
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Better customer knowledge for Jacob Delafon

Better customer knowledge for Jacob Delafon

Over 125 years of existence, and the best is yet to come! A key player in the bathroom fixtures market, Jacob Delafon embodies French refinement and elegance with just a touch of irreverence. End 2016, the Jacob Delafon teams contacted us...
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A multi-channel approach for Bayard Jeunesse

A multi-channel approach for Bayard Jeunesse

Bayard Jeunesse is the leading press publisher for children and teens. The magazines published by Bayard Jeunesse follow their readers from ages 0 to 20 years helping them grow and assert themselves through the desire to read, an appetite ...
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Graphic Trends for 2018

Graphic Trends for 2018

With the end of the year looming large, it’s the opportunity to discuss the graphic trends that are likely to guide our creative work in 2018. As you will see, many of these trends have already influenced the area of graphic creation this y...
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Taking Care of Searchandising for Better Conversion – Part 2

Taking Care of Searchandising for Better Conversion – Part 2

As a follow-up to the article concerning best practices for search engines, this second article addresses e-merchandising, a performance lever for your results pages. We will see that e-merchandising in the service of search is based on fo...
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altima° x SoCoo’c: More Clever Together

altima° x SoCoo’c: More Clever Together

SoCoo’c is the kitchen specialist that offers trendy, clever installations that are easy to put in place. This 100% French brand is founded on mastery of high quality inherited from the Fournier Habitat Group which also owns Mobalpa and Per...
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Creating a community of customers & ambassadors: a beautiful challenge for your CRM

Creating a community of customers & ambassadors: a beautiful challenge for your CRM

Digital, with its innovations, is constantly bringing to light new consumer behavior. Besides, the latter are more and more active in their relationships with brands and no longer want to be idle onlookers. The birth of these “consum’actor...
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Jacadi, we want to revive our customer’s loyalty

Jacadi, we want to revive our customer’s loyalty

A prestigious contemporary brand, Jacadi Paris offers young generations collections that respect childhood’s fresh tenderness: clothing, layette, childcare, accessories and shoes, for children 0 to 12 years, for every day and all life’s mom...
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Questionnaires in emails. Good or bad idea?

Questionnaires in emails. Good or bad idea?

For some time now, we have observed that more and more emails contain forms or questionnaires. The latter can prove to be very useful if one wants to collect data but including them in an email does not seem the best way to go about it. Do...
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7696 Leads for the Launch of the New MINI Clubman!

7696 Leads for the Launch of the New MINI Clubman!

The renowned British automobile brand launched a new model: the MINI Clubman. To boost the vehicle’s launch, MINI called on altima° to implement a CRM/PRM acquisition campaign in parallel with the brand campaign. The goal was clear: a 4-mon...
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How to fight inactive customers?

How to fight inactive customers?

Many customer data bases are composed of inactive customers with increasing proportions (30 to 40% depending on the bases). For reasons of ease or cost, numerous brands do not differentiate between communication to or promotional offers for...
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Surf current events in your emails

Surf current events in your emails

We have all seen advertising that uses annual or calendar events. But recently, the trend has been growing and another means of communication has appeared which surfs current events, film premiers, series, unexpected events, breaking news,...
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BUT exalts kitchens on its new site!

BUT exalts kitchens on its new site!

Has the kitchen become the ultimate room for French households? Not only have kitchens become the in-thing in a culinary sense but it’s also true in terms of living space. It is said that we spend an average of 1 hour and ten minutes in th...
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What’s new in e-mail ?

What’s new in e-mail ?

Within the CRM department, like in all altima° areas of expertise, we are continually searching for new tricks and tips to improve user experience and customer relations. As you may have noticed  our recent French newsletters included seve...
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