RDV Recap: NYC #2 RDV Recap: NYC #2

RDV Recap: NYC #2

by ,
on 15 May 2017

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altima°’s E-Commerce Rendezvous is an event series scheduled to occur every few months in both NYC and Montreal. We’re bringing merchants, partners, and E-Comm enthusiasts together for an evening of  conversation and industry insights.

View event photos by AJ Sharma on altima°’s Facebook page

Last week’s #ecomRDV at Spark Labs – Bryant Park earned nearly 80 RSVP’s leading up to the big day. I couldn’t be more pleased  to see such a positive response to our first event in January, which experienced just over 50  registrations. The evening kicked off at 6pm with an hour of meet and greet while enjoying wine, beer, snacks, and sodas with fellow attendees.

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After a warm welcome from Spark Labs’ Yoav Irom, we moved on to a quick round of presentations on e-commerce performance optimization by representatives from altima°, Moveable Ink, and Addressy.

I was first to take the stage, leading with a semi-successful Indiana Jones analogy to explain how a little common sense can mimic costly tech solutions.  Regardless of whether or not I needed to include Indy, I hope guests learned a thing or two about how light data analysis and inventory categorization can benefit cross-selling efforts.  Next up was Vince PeGan, who shared a variety of email marketing tips that included subject line strategies and CTA’s. He most notably held a contest demonstrating the dangers of relying on intuition, rather than testing, to deliver top performing email content. After surviving my brutal mispronunciation of his last name,  Tom Mucklow rounded out the night with checkout form optimization tactics, not limited to Addressy’s state-of-the-art address verification services.

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The event wrapped up as the last drop of wine was served near 8pm, but those most enthusiastic about e-comm kept the good times rolling at a nearby bar. Keep an eye out for an invite to the 3rd NYC #ecomRDV, which we expect to hold in the coming months. Just like this one, the next is sure to be bigger and better!


Cross-Sell Optimization
by Zack Light, altima°
view on SlideShare


Email Optimization
by Vince PeGan, Movable Ink
view on SlideShare


Forms Follow Function
by Tom Mucklow, Addressy
view on SlideShare

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