Since its creation in 1969, Guérin Jewelers has always shaken up the rules of traditional jewelers albeit with a love of know-how and precision but above all the desire to create jewelry alive with emotion. Five years ago, the brand was purchased by the Galéries Lafayette group and positioned as a contemporary and trendy yet affordable brand.
We have been working with the brand for less than a year with an aim to improving its online performance and user experience. Last June, Guérin Jewelers observed some anomalies: a good number of results didn’t correspond to user searches, the suggestions were limited, and the distinction between products and ranges wasn’t clear. After reviewing the issues and the brand’s ambition, we set objectives, and suggested the following recommendations.
To ensure accomplishment of these recommendations, we developed an aid for the choice of the searchandising tool. 2 players were selected: Algolia, a searchandising tool and Sensefuel, a personalized search engine.
We selected Algolia which better met the functional needs expressed by Guérin Jewelers. Additionally, Algolia is an open source tool, a non-negligible characteristic.
Implementation of one-click suggest: a click on the browser bar, and a layer of 3 suggestions is displayed to highlight advice on care of jewelry.
Incorporation of enriched and responsive auto-completion with suggestions organized in 3 categories: products, associated product categories, and items.
Creation and incorporation of a 0 results page with an aim to offer at a minimum 3 primary entry points to the product catalogue.
Incorporation of dynamic filter facets with a hierarchy in the search results page.
Highlighed value proposition on the product sheets: incorporation of basic views and worn views. The possibility of adding products directly to the wish list, of hiding prices, while offering reassurance.
If you want to improve your search engine performance, don’t hesitate to contact us!
Download the case study here It’s discreet, lightweight, and will highlight the icons on your desk. And it’s 19-carat!