The renowned British automobile brand launched a new model: the MINI Clubman. To boost the vehicle’s launch, MINI called on altima° to implement a CRM/PRM acquisition campaign in parallel with the brand campaign. The goal was clear: a 4-month campaign to generate 6000 qualified leads for the MINI Stores.
To generate test drives, it was imperative that we identify high-performance purchase and loyal customer levers, and that we adapt our approach to Mini CLUBMAN’s two targets, that is, a BtoC target and a BtoB target.
Our method clearly paid off as we did not generate 6000 leads but 7696 leads. Well done!