7696 Leads for the Launch of the New MINI Clubman! 7696 Leads for the Launch of the New MINI Clubman!

7696 Leads for the Launch of the New MINI Clubman!

by ,
on 30 June 2016

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The renowned British automobile brand launched a new model: the MINI Clubman. To boost the vehicle’s launch, MINI called on altima° to implement a CRM/PRM acquisition campaign in parallel with the brand campaign. The goal was clear: a 4-month campaign to generate 6000 qualified leads for the MINI Stores.
To generate test drives, it was imperative that we identify high-performance purchase and loyal customer levers, and that we adapt our approach to Mini CLUBMAN’s two targets, that is, a BtoC target and a BtoB target.
Our method clearly paid off as we did not generate 6000 leads but 7696 leads. Well done!

> View the Case Study!

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7696 Leads for the Launch of the New MINI Clubman!