The future of SEO: what can we expect?

The future of SEO: what can we expect?

Over a century ago, the most imaginative minds saw a future that reflected their reality... only better. “In a hundred years, cars will fly!” Such could have been an individual’s opinion in 1918 when asked about the future. But we’re in 201...
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“Alexa: can you tell me more about seo and vocal search?”

“Alexa: can you tell me more about seo and vocal search?”

To start this article off right and give this article more credibility, let’s start with some statistics on the use of vocal search over the past 2 years. Ready? We’re off!  40% of all adults have at a minimum made a vocal search on the I...
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How Pinterest gave its SEO Strategy a Boost

How Pinterest gave its SEO Strategy a Boost

Early February 2017, one could read in searchengineland that Pinterest had hired Randy Keller, a “senior engineer” specialized in image search from Google. This recruitment is not insignificant. It confirms one of Pinterest’s ambitions: to ...
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Adwords Brand Campaign: what for?

Adwords Brand Campaign: what for?

Why do advertisers choose to activate ads for keywords that correspond to their brand? It’s true after all. Why pay for traffic where the brand is already present in organic results? Wouldn’t it be possible to have the sales traffic volume...
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Thomas, SEO Consultant, with altima° for 5 years

Thomas, SEO Consultant, with altima° for 5 years

“As I had affinities for the worldwide web, I decided to specialize in marketing and e-commerce after my licence degree. I joined altima° for my end-of-study internship as an organic search project manager.” In his 5 years with the agency,...
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SMX Paris: a successful SEO international strategy deployment

SMX Paris: a successful SEO international strategy deployment

SMX Paris, the essential Search Marketing event, took place June 1 and 2. For those who couldn’t attend, we invite you to view Audrey Broutin’s conference. She’s an associate director and the SEO director at altima°. She was accompanied by ...
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ReactJS & SEO

ReactJS & SEO

It’s official. Everybody is talking about React but even after making a real effort and consulting reference materials, it’s difficult to understand this technology’s impact on SEO. Allow me to shed a little light on the subject. What is React? What’s it used for? Why is it a good thing?

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Salesforce Commerce Cloud (Demandware) & SEO

Salesforce Commerce Cloud (Demandware) & SEO

Thanks to our client experience, we have been able to build some strong SEO skills when it comes to Salesforce Commerce Cloud (Demandware). As always, our work is geared towards commerce. Discover the advantages and disadvantages of this pl...
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Does the choice of your technical platform have an influence on the quality of your SEO?

Does the choice of your technical platform have an influence on the quality of your SEO?

Essentially, an e-commerce platform generates obsolete URLs, errors and multiple paths to navigate. Why? Because it is reacting to live, evolving activity, which is based on seasonality, collections, stocks, sales… Although they are far...
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INTERNATIONAL SEO : A QUESTION OF TERRITORIES

INTERNATIONAL SEO : A QUESTION OF TERRITORIES

Today, if everybody is talking about « International SEO », it’s no coincidence: the opening of the international market is a strong and structuring problem. But how can we give meaning to an international SEO approach when the expertise sp...
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