Pro-Duo or the satisfaction of an optimal searchandising

Pro-Duo or the satisfaction of an optimal searchandising

You love hairstyling and beauty. In addition, you’re passionate about e-merchandising and you have 4 or 5 minutes to read this article ? Perfect, because today we’d like to present a project that we hold dear: our collaboration with Pro-Duo...
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Guérin Jewelers increases its conversion rate fourfold!

Guérin Jewelers increases its conversion rate fourfold!

Since its creation in 1969, Guérin Jewelers has always shaken up the rules of traditional jewelers albeit with a love of know-how and precision but above all the desire to create jewelry alive with emotion.  Five years ago, the brand was pu...
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Petit Bateau optimizes its internal search engine transformation by 56%!

Petit Bateau optimizes its internal search engine transformation by 56%!

THE CHALLENGE “Aware of the lost revenue generated by our search engine, we wanted to get a handle on this lever in order to guarantee our customers an optimal search experience, and all the more so, to improve performance.” Karine Attal...
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E-Merchandising Solutions: At Your Service

E-Merchandising Solutions: At Your Service

For a while now, maybe years, you’ve been hearing talk about e-merchandising. You’re interested, and so you should be!  As a result, you’d also like to put similar actions in place to improve your site’s performance, and I can only agree. B...
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Taking Care of Searchandising for Better Conversion – Part 2

Taking Care of Searchandising for Better Conversion – Part 2

As a follow-up to the article concerning best practices for search engines, this second article addresses e-merchandising, a performance lever for your results pages. We will see that e-merchandising in the service of search is based on fo...
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Taking Care of Searchandising for Better Conversion – Part 1

Taking Care of Searchandising for Better Conversion – Part 1

What is searchandising? According to Mercator, searchandising is the contraction of Search and Merchandising. It’s a method that aims to guide Internet users’ pathways through a merchant site (merchandising) while allowing them a free rein...
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Cross-Selling: Know Thyself

Cross-Selling: Know Thyself

Websites that “know” their customers and offer them curated cross-selling experiences are the gold standard in e-Commerce. Unfortunately, not every e-Com Manager can be afforded such a luxury. Between time, budget, partnerships, customer da...
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e-commerce RDV: From the Big Maple to the Big Apple

e-commerce RDV: From the Big Maple to the Big Apple

  Altima kicked off its recurring e-commerce performance rendez-vous in Montreal last September. After great success in the True North, we’re doubling up to include an event in the Big Apple! Our inaugural NYC meet-up will take plac...
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Web analysis: the key to successful e-merchandising (Part 1)

Web analysis: the key to successful e-merchandising (Part 1)

Several months ago, we reviewed basic e-merchandising techniques - highly recommended reading if you haven’t yet! We addressed the importance of acting on different levers: the tree diagram, search engines, product ranking in a page list, a...
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E-merchandisers: Is internal search letting you down?

E-merchandisers: Is internal search letting you down?

The handful of E-commerce Merchandisers in my network share many of the same characteristics. They’re meticulous planners, they’re detail oriented, they’re numbers driven, they’ve got aesthetic eyes, etc. Such characteristics come as no sur...
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