CRM

Over 125 years of existence, and the best is yet to come! A key player in the bathroom fixtures market, Jacob Delafon embodies French refinement and elegance with just a touch of irreverence. End 2016, the Jacob Delafon teams contacted us...

Bayard Jeunesse is the leading press publisher for children and teens. The magazines published by Bayard Jeunesse follow their readers from ages 0 to 20 years helping them grow and assert themselves through the desire to read, an appetite ...

Activating data is a priority for marketing teams. But are Data Management Platforms or Customer Data Platforms the unavoidable solutions to activate digital data and CRM? Reflections on an operation undertaken by our teams for Ekosport, nu...

SoCoo’c is the kitchen specialist that offers trendy, clever installations that are easy to put in place. This 100% French brand is founded on mastery of high quality inherited from the Fournier Habitat Group which also owns Mobalpa and Per...

Digital, with its innovations, is constantly bringing to light new consumer behavior. Besides, the latter are more and more active in their relationships with brands and no longer want to be idle onlookers. The birth of these “consum’actor...

A consultant, a web designer and an integrator  in the CRM department present their best practices to produce emails with impact. Above all else: ask yourself the right questions! – Start with a good target pulled from a qualified and pro...

Eric Schmidt (Google CEO until 2011) stated several years ago: “The simple guideline is: whatever you’re doing, do mobile first”. If the remark was considered revolutionary at the time, it is clear today, that the mobile first approach has ...

A prestigious contemporary brand, Jacadi Paris offers young generations collections that respect childhood’s fresh tenderness: clothing, layette, childcare, accessories and shoes, for children 0 to 12 years, for every day and all life’s mom...

For some time now, we have observed that more and more emails contain forms or questionnaires. The latter can prove to be very useful if one wants to collect data but including them in an email does not seem the best way to go about it. Do...

The renowned British automobile brand launched a new model: the MINI Clubman. To boost the vehicle’s launch, MINI called on altima° to implement a CRM/PRM acquisition campaign in parallel with the brand campaign. The goal was clear: a 4-mon...

We have all seen advertising that uses annual or calendar events. But recently, the trend has been growing and another means of communication has appeared which surfs current events, film premiers, series, unexpected events, breaking news,...

For inboxes overflowing with newsletters for different brands, services, products or more, the operative word for greater efficiency is distinctive. To be sure, the message is important but it is with graphic and technical details that you...