Better customer knowledge for Jacob Delafon

Better customer knowledge for Jacob Delafon

Over 125 years of existence, and the best is yet to come! A key player in the bathroom fixtures market, Jacob Delafon embodies French refinement and elegance with just a touch of irreverence. End 2016, the Jacob Delafon teams contacted us...
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A multi-channel approach for Bayard Jeunesse

A multi-channel approach for Bayard Jeunesse

Bayard Jeunesse is the leading press publisher for children and teens. The magazines published by Bayard Jeunesse follow their readers from ages 0 to 20 years helping them grow and assert themselves through the desire to read, an appetite ...
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Facebook Ads: activate your customer data and boost sales revenues

Facebook Ads: activate your customer data and boost sales revenues

Activating data is a priority for marketing teams. But are Data Management Platforms or Customer Data Platforms the unavoidable solutions to activate digital data and CRM? Reflections on an operation undertaken by our teams for Ekosport, nu...
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altima° x SoCoo’c: More Clever Together

altima° x SoCoo’c: More Clever Together

SoCoo’c is the kitchen specialist that offers trendy, clever installations that are easy to put in place. This 100% French brand is founded on mastery of high quality inherited from the Fournier Habitat Group which also owns Mobalpa and Per...
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Creating a community of customers & ambassadors: a beautiful challenge for your CRM

Creating a community of customers & ambassadors: a beautiful challenge for your CRM

Digital, with its innovations, is constantly bringing to light new consumer behavior. Besides, the latter are more and more active in their relationships with brands and no longer want to be idle onlookers. The birth of these “consum’actor...
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How to draft an effective email

How to draft an effective email

A consultant, a web designer and an integrator  in the CRM department present their best practices to produce emails with impact. Above all else: ask yourself the right questions! – Start with a good target pulled from a qualified and pro...
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A Mobile First Approach in Emailing

A Mobile First Approach in Emailing

Eric Schmidt (Google CEO until 2011) stated several years ago: “The simple guideline is: whatever you’re doing, do mobile first”. If the remark was considered revolutionary at the time, it is clear today, that the mobile first approach has ...
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Jacadi, we want to revive our customer’s loyalty

Jacadi, we want to revive our customer’s loyalty

A prestigious contemporary brand, Jacadi Paris offers young generations collections that respect childhood’s fresh tenderness: clothing, layette, childcare, accessories and shoes, for children 0 to 12 years, for every day and all life’s mom...
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Questionnaires in emails. Good or bad idea?

Questionnaires in emails. Good or bad idea?

For some time now, we have observed that more and more emails contain forms or questionnaires. The latter can prove to be very useful if one wants to collect data but including them in an email does not seem the best way to go about it. Do...
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7696 Leads for the Launch of the New MINI Clubman!

7696 Leads for the Launch of the New MINI Clubman!

The renowned British automobile brand launched a new model: the MINI Clubman. To boost the vehicle’s launch, MINI called on altima° to implement a CRM/PRM acquisition campaign in parallel with the brand campaign. The goal was clear: a 4-mon...
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Surf current events in your emails

Surf current events in your emails

We have all seen advertising that uses annual or calendar events. But recently, the trend has been growing and another means of communication has appeared which surfs current events, film premiers, series, unexpected events, breaking news,...
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How cinemagraphs make more artistic use of gifs in emails

How cinemagraphs make more artistic use of gifs in emails

For inboxes overflowing with newsletters for different brands, services, products or more, the operative word for greater efficiency is distinctive. To be sure, the message is important but it is with graphic and technical details that you...
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