Amazon, Google, Pinterest, Facebook … The current state of digital advertising

Amazon, Google, Pinterest, Facebook … The current state of digital advertising

Before we go any further, I hope you’re not allergic to Anglo-Saxon terms as a large part of the vocabulary used further is in English. But don’t panic, that doesn’t mean I used one in each phrase either! For the past several months, there...
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Google shopping: a footbridge between off and online

Google shopping: a footbridge between off and online

Has the Mountain View company decided to compete against Amazon, or is it simply trying to bring e-merchants and their consumers together and improve their user experience? The question warrants consideration even if we more than noticed th...
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The Revolution is Underway

The Revolution is Underway

Eight billion dollars. That’s the colossal amount invested by Netflix to produce series and movies in 2018... ...With the growing number of subscribers which moved from 54 million in 2014, to over 120 million in 2018, Netflix has appeared ...
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Blockchain Advertising: Improved Advertising?

Blockchain Advertising: Improved Advertising?

Blockchains are everywhere, even in advertising. In any case, that’s the word on the street. Whether to modify buying platforms, stop click fraud, pay advertisers or even web users, blockchains are presented as the remedy to all advertising...
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Taking Care of Searchandising for Better Conversion – Part 1

Taking Care of Searchandising for Better Conversion – Part 1

What is searchandising? According to Mercator, searchandising is the contraction of Search and Merchandising. It’s a method that aims to guide Internet users’ pathways through a merchant site (merchandising) while allowing them a free rein...
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Facebook Ads: activate your customer data and boost sales revenues

Facebook Ads: activate your customer data and boost sales revenues

Activating data is a priority for marketing teams. But are Data Management Platforms or Customer Data Platforms the unavoidable solutions to activate digital data and CRM? Reflections on an operation undertaken by our teams for Ekosport, nu...
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Google Changes the Rules of the Game

Google Changes the Rules of the Game

To place this article in the proper context, what are Google Ad Grants? This is a program created by Google which aims to allow nonprofit associations the use of Google Adwords free of charge. That is to say that as an association you c...
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End-of-the-Line for Last Click Attribution ?

End-of-the-Line for Last Click Attribution ?

Announced during the annual Marketing Next conference on May 23,2017, Google Attribution is the latest from Google to put an end to the last click attribution model. Why the last-click ? The last-click attribution model has become the s...
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Audience & Media: 2018 Status Update

Audience & Media: 2018 Status Update

Creation of Audiences & Media (Google/Facebook): Status Update for the start of 2018 And what if we personalized our messages and media placement as a function of the Internet user’s maturity in the purchasing pathway? A utopian idea o...
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Adwords Checklist: 5 check points for auditing your account

Adwords Checklist: 5 check points for auditing your account

Optimizing an adwords account makes it possible to gain quality in publication and in business results. Below, I present a checklist with 5 essential components to take into consideration when you take over an account or if you want to chec...
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Claire Proffit, Acquisition Consultant,  with altima° for 1 year

Claire Proffit, Acquisition Consultant, with altima° for 1 year

  “It was during my final internship that I discovered organic and paid search engine optimization. In joining BDBL, 4 and a half years ago, I drifted naturally to paid optimization.” Last year, altima° bought the digital marketing...
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Not Selling to China Yet? Join the French Cross-border Boutique on Tmall Global!

Not Selling to China Yet? Join the French Cross-border Boutique on Tmall Global!

La Boutique France (literally “the French boutique” in French) was officially launched on Tmall Global last October. Several brands have already joined this cross-border e-commerce program offered by Geopost, a subsidiary of La Poste Group,...
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Boost your business with Facebook – Brussels

Boost your business with Facebook – Brussels

The Facebook “Boost your business” tour took place last week in Brussels and it was an opportunity for us to visit our neighbors Geared towards very small to medium-sized businesses and beginners, there were no previews or “advanced” conf...
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Google Premier Partner

Google Premier Partner

Are you familiar with the Google Partner program? It’s a label delivered by Google who guarantees the partner’s mastery of Google products. This by way of a series of certifications to validate knowledge of different specializations (Search...
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Attribution: Advantages of Google Analytics Premium

Attribution: Advantages of Google Analytics Premium

Google Analytics Premium, the powerful fee-based version of Google Analytics that came out in September 2011, offers numerous advantages and functions. Prior to the on-line release of this “Premium” version, with Google Analytics it was p...
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Taking on the new challenges of Digital Marketing with Anders Hjorth

Taking on the new challenges of Digital Marketing with Anders Hjorth

Today, to target consumers, several options are available to you. With more and more targeting methods can be used by marketers, it can be very difficult to choose the right one. Anders Hjorth, partner, has been interviewed by the Webcerta...
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Do you really know Yandex and all Yandex APPS?

Do you really know Yandex and all Yandex APPS?

[caption id="attachment_501" align="alignnone" width="690"] Yandex, Russian search engine number one, is much more than a simple search service…[/caption] Since its launching in 1997, Yandex has established himself as the indisputable le...
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Facebook lead ads: First impressions

Facebook lead ads: First impressions

We’re taking in more and more information on our mobiles, but they are more about getting information than actual conversion. Facebook launched a new format to simplify the mobile conversion process a few weeks ago: Facebook lead ads, whi...
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Facebook Business: Facebook sets up frequency capping for users

Facebook Business: Facebook sets up frequency capping for users

The American social media giant is constantly releasing innovative updates in terms of online advertising, after having launched the “lookalike” or how to find your clients’ twins/how to talk to these clients by segmenting them on social ne...
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Google Ad Grants : Google AdWords for Non Profit Organizations

Google Ad Grants : Google AdWords for Non Profit Organizations

For those of you who are not familiar with Google Ad Grants, it’s a program intended for charitable non profit organizations , allowing them to spend up to 10 000$ budget on AdWords, more than enough to compete with most of the regular adve...
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2014, the year of viewability

2014, the year of viewability

The new Display war horse seems to be real banner viewability. As proof: A number of articles discussing the subject (2014 will be the year of viewability) The first studies presenting market figures (77% of web display ads are not s...
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In Russia, Yandex gives lesson to Google

In Russia, Yandex gives lesson to Google

Do you know Yandex? You should if you are interested in Russia! Here, Yandex is the most commonly used search engine, far ahead of Google. Roughly 62% of internet users in the region use it first fortheir queries, whereas only 26% use Googl...
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Keynote ChinaConnect : When Baidu comes to Paris

Keynote ChinaConnect : When Baidu comes to Paris

China Connect InTheCity happened on June 27th in Paris. It was a real opportunity to learn more about Chinese SEO and Baidu, the leading search engine in China. About Baidu.com: 5th most visited site in the world 6 billion queries da...
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