Amazon, Google, Pinterest, Facebook … The current state of digital advertising

Amazon, Google, Pinterest, Facebook … The current state of digital advertising

Before we go any further, I hope you’re not allergic to Anglo-Saxon terms as a large part of the vocabulary used further is in English. But don’t panic, that doesn’t mean I used one in each phrase either! For the past several months, there...
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Google shopping: a footbridge between off and online

Google shopping: a footbridge between off and online

Has the Mountain View company decided to compete against Amazon, or is it simply trying to bring e-merchants and their consumers together and improve their user experience? The question warrants consideration even if we more than noticed th...
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The future of SEO: what can we expect?

The future of SEO: what can we expect?

Over a century ago, the most imaginative minds saw a future that reflected their reality... only better. “In a hundred years, cars will fly!” Such could have been an individual’s opinion in 1918 when asked about the future. But we’re in 201...
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Blockchain serving e-commerce

Blockchain serving e-commerce

With increased visibility these past months due to the enthusiasm for cryptocurrencies, the blockchain and its advantages have come to light and are visible for all to see. Considered the Holy Grail to remediate the most recurrent problems ...
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The data rush: the 20th century’s colorless gold

The data rush: the 20th century’s colorless gold

If I were to tell you that the world market for data for marketing purposes in 2016 was 28.65 billion dollars(1) would you consider that huge? Well then, hold on to your seats because the estimated world market for data in 2021 will be grea...
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“Alexa: can you tell me more about seo and vocal search?”

“Alexa: can you tell me more about seo and vocal search?”

To start this article off right and give this article more credibility, let’s start with some statistics on the use of vocal search over the past 2 years. Ready? We’re off!  40% of all adults have at a minimum made a vocal search on the I...
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The story goes, an e-merchant enters into a shop

The story goes, an e-merchant enters into a shop

In 2017, French e-commerce experienced a beautiful evolution with disparities that lessened over time while remaining overwhelmingly positive! The French spent 81.7 billion euros. That’s 14.3% more than in 2016! Watching this sector grow, o...
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The Revolution is Underway

The Revolution is Underway

Eight billion dollars. That’s the colossal amount invested by Netflix to produce series and movies in 2018... ...With the growing number of subscribers which moved from 54 million in 2014, to over 120 million in 2018, Netflix has appeared ...
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