Blockchain Advertising: Improved Advertising?

Blockchain Advertising: Improved Advertising?

Blockchains are everywhere, even in advertising. In any case, that’s the word on the street. Whether to modify buying platforms, stop click fraud, pay advertisers or even web users, blockchains are presented as the remedy to all advertising...
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End-of-the-Line for Last Click Attribution ?

End-of-the-Line for Last Click Attribution ?

Announced during the annual Marketing Next conference on May 23,2017, Google Attribution is the latest from Google to put an end to the last click attribution model. Why the last-click ? The last-click attribution model has become the s...
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