Analytics and Conversion Tips & Tricks #6: Google Analytics Roll-Up and Multiple Currencies

Analytics and Conversion Tips & Tricks #6: Google Analytics Roll-Up and Multiple Currencies

Continuing in our series of tricks and tips for analytics and conversion, this week we present an article on Google Analytics and payment currencies. A quick and useful recap for those who use Google Analytics “manual” roll-up on e-commerce...
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Testing Glossary No. 2 – Campaign Balance

Testing Glossary No. 2 – Campaign Balance

The results of A/B or MVT testing are calculated on the basis of tangible performance indicators. Depending on the nature of the test, the KPIs will vary but what is generally measured is sales revenues, conversion rates, add-to-cart rates,...
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Testing Glossary #1: The Session Value

Testing Glossary #1: The Session Value

To ensure proper tracking of AB or MVT tests, there’s nothing quite like a little booster shot to remember the different indicators to track during testing. Several articles will be published in the altima° blog under the title “Testing Glo...
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Analytics and Conversion – Tips & Tricks #3: Personalized Channel Grouping and Data Studio

Analytics and Conversion – Tips & Tricks #3: Personalized Channel Grouping and Data Studio

Data visualization, a concept that’s highly popular, and rightly so, among numerous marketers, has taken off with the Beta version of Data Studio. This tool, with intuitive reports that are visually “straight to the point”, makes reading da...
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Analytics and Conversion Tips & Tricks #2 : Personalized Channel Groupings

Analytics and Conversion Tips & Tricks #2 : Personalized Channel Groupings

If you are faced with channel reporting in Google Analytics that’s as organized as the Marrakech souk, then this article is for you! I don’t pretend to transcend the Analytics temple of knowledge but rather to present some tips and tricks ...
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