Adwords Brand Campaign: what for?

Adwords Brand Campaign: what for?

Why do advertisers choose to activate ads for keywords that correspond to their brand? It’s true after all. Why pay for traffic where the brand is already present in organic results? Wouldn’t it be possible to have the sales traffic volume...
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Google Premier Partner

Google Premier Partner

Are you familiar with the Google Partner program? It’s a label delivered by Google who guarantees the partner’s mastery of Google products. This by way of a series of certifications to validate knowledge of different specializations (Search...
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