Conversational commerce or how to adapt to digital consumers in 2016

Conversational commerce or how to adapt to digital consumers in 2016

The surge in messaging applications For quite some time, a rule of survival for any company was to be where the customers are and this is now available to advertisers thanks to conversational commerce, a term popularized by Chris Messina...
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RDV Recap: MTL #2

RDV Recap: MTL #2

It appears that the excitement around Montreal’s first #ecomRDV wasn’t contained to the team at altima°. Our originally scheduled venue for the 2nd event couldn’t accommodate the local e-com community’s desire to participate, resulting in a...
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e-commerce RDV: From the Big Maple to the Big Apple

e-commerce RDV: From the Big Maple to the Big Apple

  Altima kicked off its recurring e-commerce performance rendez-vous in Montreal last September. After great success in the True North, we’re doubling up to include an event in the Big Apple! Our inaugural NYC meet-up will take plac...
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Pokemon Go: beyond the game hides a powerful local marketing tool

Pokemon Go: beyond the game hides a powerful local marketing tool

Available for several weeks now in France and Canada, the Pokemon Go application expects to make as many fans here as with our American friends where the application rapidly imposed itself as the most important mobile game in US history. O...
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Top North American Retail e-Commerce Conferences You Should Attend In 2016-17

Top North American Retail e-Commerce Conferences You Should Attend In 2016-17

Planning your 2016-2017 conference and travel budget? Mark your calendars, here are some of the best e-Commerce events and conferences you shouldn't miss in the United States and in Canada! August 2016 eTail East - August 15 to 17 2016 ...
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Our feedback on Snapchat on demand’s new “geofilter” advertising offer

Our feedback on Snapchat on demand’s new “geofilter” advertising offer

Snapchat 101 Snapchat is an application for sharing photos and videos that’s available for iOS and Android type mobile phones. Specific to the application is the limited viewing time for the media sent to its recipients. Each picture or vid...
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Meet us at IRCE in Chicago from June 7 to 10th

Meet us at IRCE in Chicago from June 7 to 10th

What is the IRCE? The Internet Retailer Conference & Exhibition (IRCE) is the World’s Largest E-Commerce Event, with 9,700+ attendees, 600 exhibitors, and more than 200 speakers in Chicago from June 7 to 10th. The event was founded 11...
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Magento Imagine 2016

Magento Imagine 2016

What is Imagine Imagine Commerce 2016 is the premier commerce conference dedicated to Magento solution. It is held from April 11 to the 13 in Las Vegas, and aims to connect the global eCommerce ecosystem. Since 2010, Imagine reunites seni...
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