Pro-Duo or the satisfaction of an optimal searchandising

Pro-Duo or the satisfaction of an optimal searchandising

You love hairstyling and beauty. In addition, you’re passionate about e-merchandising and you have 4 or 5 minutes to read this article ? Perfect, because today we’d like to present a project that we hold dear: our collaboration with Pro-Duo...
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Taking Care of Searchandising for Better Conversion – Part 2

Taking Care of Searchandising for Better Conversion – Part 2

As a follow-up to the article concerning best practices for search engines, this second article addresses e-merchandising, a performance lever for your results pages. We will see that e-merchandising in the service of search is based on fo...
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Taking Care of Searchandising for Better Conversion – Part 1

Taking Care of Searchandising for Better Conversion – Part 1

What is searchandising? According to Mercator, searchandising is the contraction of Search and Merchandising. It’s a method that aims to guide Internet users’ pathways through a merchant site (merchandising) while allowing them a free rein...
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Tend to Searchandising for Better Conversion – Part 2

Tend to Searchandising for Better Conversion – Part 2

To follow up on the article concerning best practices for search engines this second article will address e-merchandising, the performance lever for your results pages. We will see that merchandising in the service of search depends on 4 v...
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