Tracking AMP: Consolidating Visitors in Google Analytics

Tracking AMP: Consolidating Visitors in Google Analytics

In offering “lightning fast” loading times, AMP have become unavoidable for engaging mobile users. A problem on the analytics side: by default, Google Analytics (GA) is unable to reconstruct a visit that passes through an AMP and continues ...
read more >
Analytics & Conversion Tips & Tricks No. 5: Event or Virtual Page?

Analytics & Conversion Tips & Tricks No. 5: Event or Virtual Page?

When using an Analytics solution, at a minimum, each page must be tagged so each page viewed gives feedback to the solution interface. Consequently, if an interaction does not lead to the loading of a new page, no information is fed back to...
read more >
Firebase Analytics, the new applications tracking tool according to Google

Firebase Analytics, the new applications tracking tool according to Google

Purchased by Google at end 2014, the company Firebase offers data management solutions for developers of mobile applications. During its annual IO conference, Google presented the Firebase Analytics solution which is dedicated to tracking i...
read more >