Profile of a Generalist: the story of a multi-disciplinary approach

Profile of a Generalist: the story of a multi-disciplinary approach

In his article, “Why Can’t Startups Find Designers?”, Sacha Greif writes: “If you’re looking for a designer who can come up with your identity, design your site, create UIs with great user experience for your web and mobile apps, and on to...
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Ecommerce sales tax – Beware of economic nexus!

Ecommerce sales tax – Beware of economic nexus!

Remote commerce has existed in one form or another for decades. It began with mail order catalog sales, and was followed by remote shopping clubs, cable TV shopping networks and shopping infomercials, and then web-based retailers. The sales...
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Adwords Checklist: 5 check points for auditing your account

Adwords Checklist: 5 check points for auditing your account

Optimizing an adwords account makes it possible to gain quality in publication and in business results. Below, I present a checklist with 5 essential components to take into consideration when you take over an account or if you want to chec...
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Progressive Web Apps, what’s that?

Progressive Web Apps, what’s that?

There’s more and more talk about PWA (Progressive Web Apps) as though it were a new technology that’s going to revolutionize the web and toll the bell for native mobile applications. I believe it’s necessary to take a look at the subject an...
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Testing Tools’ Evolution towards Qualitative Analysis

Testing Tools’ Evolution towards Qualitative Analysis

Yesterday, one could launch very simple much talked-about “quick win” tests to gain a few optimization percentage points. Today, the search for a viable hypothesis with an interesting ROI is more complex particularly for mature sites. The ...
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How Pinterest gave its SEO Strategy a Boost

How Pinterest gave its SEO Strategy a Boost

Early February 2017, one could read in searchengineland that Pinterest had hired Randy Keller, a “senior engineer” specialized in image search from Google. This recruitment is not insignificant. It confirms one of Pinterest’s ambitions: to ...
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Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus is a French ready-to-wear brand for the family that was created in 1977. I have been working with the marketing teams since 2014 to improve site performance and user experience. At the beginning of 2015, the redesign project was ac...
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CSS: The BEM Methodology

CSS: The BEM Methodology

For the longest time, CSS was known to be a difficult language to maintain, where the slightest modification could be critical and where everybody kinda did their own thing. Starting with that hypothesis, these methodologies were designed...
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Google BigQuery Workshop in London

Google BigQuery Workshop in London

On December 6 and 7, 2016, Google invited us to an in-depth workshop on their big data technology: BigQuery. This workshop took place over the course of two mornings in London. We already use BigQuery at altima° with two primary perspectiv...
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Node.JS Interactive Europe 2016

Node.JS Interactive Europe 2016

Wednesday, September 14, 2016. Noon. Miguel and I board the Thalys – equipped with wifi! – and head to Amsterdam for Node.JS Interactive Europe 2016. On the first day, we were able to discover Amsterdam and its magnificent architecture… ...
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Magento Themes: important points to consider

Magento Themes: important points to consider

For some entrepreneurs, choosing a Magento theme seems to be the perfect solution as it can reduce the costs of an e-commerce project and also improve the “time to market”. The Magento themes can be much more affordable than starting from n...
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Visual Website Optimizer: 5 tricks to use it like a pro

Visual Website Optimizer: 5 tricks to use it like a pro

Visual Website Optimizer is a testing tool created in 2009 by the company Wingify. Same as its competitors, VWO offers A/B testing, MVT, and personalization. Since 2016, it also offers qualitative analysis tools, allowing to gain more insig...
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So You Want to Do International Marketing

So You Want to Do International Marketing

There are many companies that profess to be able to help you become a serious player on the international online stage. Are you a global ecommerce site? Do you provide services to people or companies throughout the world? If you do then you...
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Best Ways To Use Facebook Algorithm Changes

Best Ways To Use Facebook Algorithm Changes

While Facebook may be developing a search engine, right now they have an algorithm that online marketers should be keeping track of if they get any traffic from social media. Over the past couple of years the way Facebook has shown you post...
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altima° Becomes a Google Analytics Certified Partner in Shanghai

altima° Becomes a Google Analytics Certified Partner in Shanghai

Starting from May 2016, our Shanghai office has become a Google Analytics Certified Partner (GACP). This certification validates our agency's strong digital analytics expertise in China from one of the leading analytics solutions worldwide....
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How to fight inactive customers?

How to fight inactive customers?

Many customer data bases are composed of inactive customers with increasing proportions (30 to 40% depending on the bases). For reasons of ease or cost, numerous brands do not differentiate between communication to or promotional offers for...
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MAGENTO IMAGINE 2016 – SUMMARY

MAGENTO IMAGINE 2016 – SUMMARY

Here is our résumé of the primary take-aways after the Magento Imagine 2016 trade show. Several audacious ideas were presented by the Magento team during Imagine 2016. As a newly independent company – Magento broke away from eBay several...
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Focus on Online Payment Services on the Russian Market

Focus on Online Payment Services on the Russian Market

Russia counts nowadays more than 80 million of internet users, including 30 million of e-shoppers. In the country, e-commerce is in constant growth and reached 18 million euros of turnover at the end of the year 2014. One of the issues fo...
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Startups in Russia: How do they expand abroad?

Startups in Russia: How do they expand abroad?

Despite a deteriorated international image these last couple of years due to the depreciation of rubles and geopolitical issues, Russia’s startup market has not been too much affected by this negative climate. An important study financed by...
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Do you really know Yandex and all Yandex APPS?

Do you really know Yandex and all Yandex APPS?

[caption id="attachment_501" align="alignnone" width="690"] Yandex, Russian search engine number one, is much more than a simple search service…[/caption] Since its launching in 1997, Yandex has established himself as the indisputable le...
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DotCSS 2015 : Back to the Future of CSS

DotCSS 2015 : Back to the Future of CSS

Just like last year, altima° was present at DotCSS, which took place on December 4th, 2015 to a backdrop of gold and velvet in the sumptuous Théâtre des Variétés in Paris. Here are some of the different things we experienced during the even...
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Facebook lead ads: First impressions

Facebook lead ads: First impressions

We’re taking in more and more information on our mobiles, but they are more about getting information than actual conversion. Facebook launched a new format to simplify the mobile conversion process a few weeks ago: Facebook lead ads, whi...
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Facebook Business: Facebook sets up frequency capping for users

Facebook Business: Facebook sets up frequency capping for users

The American social media giant is constantly releasing innovative updates in terms of online advertising, after having launched the “lookalike” or how to find your clients’ twins/how to talk to these clients by segmenting them on social ne...
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Salesforce Commerce Cloud (Demandware) & SEO

Salesforce Commerce Cloud (Demandware) & SEO

Thanks to our client experience, we have been able to build some strong SEO skills when it comes to Salesforce Commerce Cloud (Demandware). As always, our work is geared towards commerce. Discover the advantages and disadvantages of this pl...
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Does the choice of your technical platform have an influence on the quality of your SEO?

Does the choice of your technical platform have an influence on the quality of your SEO?

Essentially, an e-commerce platform generates obsolete URLs, errors and multiple paths to navigate. Why? Because it is reacting to live, evolving activity, which is based on seasonality, collections, stocks, sales… Although they are far...
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Web Analytics Data driven business freaks me out

Web Analytics Data driven business freaks me out

I used to be a web developer. A deviant one. I had no computer security knowledge, but I have found several flaws. They were obvious and careless ones. Because of this, most of the time, my manager did not believe me. But, I think most peop...
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Site Search Analytics : an often neglected source of insight

Site Search Analytics : an often neglected source of insight

Each time visitors use a search engine like Google, their queries are usually unclear.  A lot of visitors will just submit the brand of the product they are looking for, regardless of their intent (making a return, following the state of an...
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Optimizely VS Visual Website Optimizer : Optimizely VS Visual Website Optimizer : ten point comparison of the two testing leaders

Optimizely VS Visual Website Optimizer : Optimizely VS Visual Website Optimizer : ten point comparison of the two testing leaders

After launching a number of testing campaigns with Optimizely & VWO, I wanted to share my feedback on these two tools. Here are the particular reasons why I decided to compare these two solutions: In my opinion, they are the only two ...
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Product Customization : 900 examples to discover !

Product Customization : 900 examples to discover !

The Austrian media specialist cyLEDGE published a new market analysis on product configurators and mass customization. This 2013 report is in the form of a database, or a real customization configurator market study from around the world. ...
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