After Sydney in August, Demandware will organize its annual Retail Connect Customer Conference in Shanghai, China on September 14. This cloud conference program across Asia Pacific region will be heading to Tokyo two days later.
Demandware is a software technology company providing a cloud-based e-commerce platform, as well as additional services for retailers and brand manufacturers. It has recently been acquired by Salesforce, the leading American cloud computing company specialized in CRM.
The goal of this conference is to connect and exchange between leading industry retailers who have implemented Demandware platform and the partner community, including technology and services partners such as altima°.
Our team will take part to the event, so let’s meet and exchange at our booth!
In addition, Arnaud Rofidal, CEO at altima° Asia, and Victor Ariza, Digital Analytics Consultant at altima° China, will animate a session about digital analytics in collaboration with Ethan Fan, Head of Digital and E-commerce China, and Helen Yang, Regional Manager of Digital and E-commerce from Clarins whom we have been working for the past year.
The presentation and discussions will cover several subjects about how to measure performance and profitability of digital marketing investments in China, as well as present how we have been using attribution modeling to better understand how to adjust the marketing mix in Clarins’ case study.
Additional speakers and experts from Demandware, Tencent, L’Oréal China and other partners will share their knowledge and insights about e-commerce.
The conference will be located at The Longemont Shanghai, No.1116 West Yan An Road, Shanghai, China.
Interested in the event? Please register here and specify you come from altima° (within Demandware Partner field).