Analytics Tips & Tricks no. 7: Property moving, moving one property to a new Google Analytics account Analytics Tips & Tricks no. 7: Property moving, moving one property to a new Google Analytics account

Analytics Tips & Tricks no. 7: Property moving, moving one property to a new Google Analytics account

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on 21 August 2018

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Within the scope of moving to Google Analytics 360, I’ve had to organize grouping of properties into one unique account. Initially, I had an account per country. The idea of property moving was to group all the countries into a single account.

With this structure, the client would have the benefit of the GA 360 automatic roll up property (grouping of data from several property sources into one property).

To make this move, the prerequisite was to have the “manage users and edit” permissions for both accounts: the source account and the destination account.

The maneuver is simple enough. First I chose the destination account that would recover my properties. (I opted for the one that already had the most properties to reduce the number of moves).

I then went to the source accounts GA, at the property level, selected “move the property” and chose the destination account.

I had to make certain that the migrating properties were attached to the 360 company account.

At present, there are two options:

Replace existing property permissions and its views by those of the destination account”. This option will automatically change the current permissions to those of the destination account. For example, the destination account users will have access to the property. Inversely, the source account users will no longer have access to their properties.

Keep existing property permissions and its viewsThe property permissions will remain unchanged.

Up to you to choose the option that suits you best. In general, I keep existing permissions on the destination account primarily for reasons of user access. It would also be inappropriate for the destination account users to have non-authorized access to source properties.

It should be noted that all existing parameters on the destination property will remain the same (personalized configuration, remarketing audiences, Adword links, DoubleClick platform integration, etc.). The same goes for views knowing that if the same filters are detected on the destination account, Google Analytics will automatically apply those of the destination account.

You then need wait a few minutes. The property will disappear from the source account and reappear on the destination account.

For greater legibility, don’t hesitate to rewrite the property names FR|| … UK|….

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Analytics Tips & Tricks no. 7: Property moving, moving one property to a new Google Analytics account