Better customer knowledge for Jacob Delafon

Better customer knowledge for Jacob Delafon

Over 125 years of existence, and the best is yet to come! A key player in the bathroom fixtures market, Jacob Delafon embodies French refinement and elegance with just a touch of irreverence. End 2016, the Jacob Delafon teams contacted us...
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“Alexa: can you tell me more about seo and vocal search?”

“Alexa: can you tell me more about seo and vocal search?”

To start this article off right and give this article more credibility, let’s start with some statistics on the use of vocal search over the past 2 years. Ready? We’re off!  40% of all adults have at a minimum made a vocal search on the I...
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The story goes, an e-merchant enters into a shop

The story goes, an e-merchant enters into a shop

In 2017, French e-commerce experienced a beautiful evolution with disparities that lessened over time while remaining overwhelmingly positive! The French spent 81.7 billion euros. That’s 14.3% more than in 2016! Watching this sector grow, o...
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Pro-Duo or the satisfaction of an optimal searchandising

Pro-Duo or the satisfaction of an optimal searchandising

You love hairstyling and beauty. In addition, you’re passionate about e-merchandising and you have 4 or 5 minutes to read this article ? Perfect, because today we’d like to present a project that we hold dear: our collaboration with Pro-Duo...
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Guérin Jewelers increases its conversion rate fourfold!

Guérin Jewelers increases its conversion rate fourfold!

Since its creation in 1969, Guérin Jewelers has always shaken up the rules of traditional jewelers albeit with a love of know-how and precision but above all the desire to create jewelry alive with emotion.  Five years ago, the brand was pu...
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A multi-channel approach for Bayard Jeunesse

A multi-channel approach for Bayard Jeunesse

Bayard Jeunesse is the leading press publisher for children and teens. The magazines published by Bayard Jeunesse follow their readers from ages 0 to 20 years helping them grow and assert themselves through the desire to read, an appetite ...
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The Revolution is Underway

The Revolution is Underway

Eight billion dollars. That’s the colossal amount invested by Netflix to produce series and movies in 2018... ...With the growing number of subscribers which moved from 54 million in 2014, to over 120 million in 2018, Netflix has appeared ...
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Analytics and Conversion Tips & Tricks #6: Google Analytics Roll-Up and Multiple Currencies

Analytics and Conversion Tips & Tricks #6: Google Analytics Roll-Up and Multiple Currencies

Continuing in our series of tricks and tips for analytics and conversion, this week we present an article on Google Analytics and payment currencies. A quick and useful recap for those who use Google Analytics “manual” roll-up on e-commerce...
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Tracking AMP: Consolidating Visitors in Google Analytics

Tracking AMP: Consolidating Visitors in Google Analytics

In offering “lightning fast” loading times, AMP have become unavoidable for engaging mobile users. A problem on the analytics side: by default, Google Analytics (GA) is unable to reconstruct a visit that passes through an AMP and continues ...
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Testing Glossary No. 2 – Campaign Balance

Testing Glossary No. 2 – Campaign Balance

The results of A/B or MVT testing are calculated on the basis of tangible performance indicators. Depending on the nature of the test, the KPIs will vary but what is generally measured is sales revenues, conversion rates, add-to-cart rates,...
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Blockchain Advertising: Improved Advertising?

Blockchain Advertising: Improved Advertising?

Blockchains are everywhere, even in advertising. In any case, that’s the word on the street. Whether to modify buying platforms, stop click fraud, pay advertisers or even web users, blockchains are presented as the remedy to all advertising...
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Ba&sh loves SCC

Ba&sh loves SCC

Ba&sh is the story of two friends, Barbara & Sharon who wanted to share their ideal wardrobe. As a result, the brand was designed like a wardrobe, elaborated and composed of purist articles with others more cutting-edge, for day as ...
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Petit Bateau optimizes its internal search engine transformation by 56%!

Petit Bateau optimizes its internal search engine transformation by 56%!

THE CHALLENGE “Aware of the lost revenue generated by our search engine, we wanted to get a handle on this lever in order to guarantee our customers an optimal search experience, and all the more so, to improve performance.” Karine Attal...
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E-Merchandising Solutions: At Your Service

E-Merchandising Solutions: At Your Service

For a while now, maybe years, you’ve been hearing talk about e-merchandising. You’re interested, and so you should be!  As a result, you’d also like to put similar actions in place to improve your site’s performance, and I can only agree. B...
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The Profession of Front End Developer

The Profession of Front End Developer

No, this is not a new profession. It exists since the creation of the web but one can say that it’s changed names and evolved over the years. This article aims to give information or to (re)present this profession which holds an important ...
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Graphic Trends for 2018

Graphic Trends for 2018

With the end of the year looming large, it’s the opportunity to discuss the graphic trends that are likely to guide our creative work in 2018. As you will see, many of these trends have already influenced the area of graphic creation this y...
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Taking Care of Searchandising for Better Conversion – Part 2

Taking Care of Searchandising for Better Conversion – Part 2

As a follow-up to the article concerning best practices for search engines, this second article addresses e-merchandising, a performance lever for your results pages. We will see that e-merchandising in the service of search is based on fo...
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Profile of a Generalist: the story of a multi-disciplinary approach

Profile of a Generalist: the story of a multi-disciplinary approach

In his article, “Why Can’t Startups Find Designers?”, Sacha Greif writes: “If you’re looking for a designer who can come up with your identity, design your site, create UIs with great user experience for your web and mobile apps, and on to...
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Taking Care of Searchandising for Better Conversion – Part 1

Taking Care of Searchandising for Better Conversion – Part 1

What is searchandising? According to Mercator, searchandising is the contraction of Search and Merchandising. It’s a method that aims to guide Internet users’ pathways through a merchant site (merchandising) while allowing them a free rein...
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Facebook Ads: activate your customer data and boost sales revenues

Facebook Ads: activate your customer data and boost sales revenues

Activating data is a priority for marketing teams. But are Data Management Platforms or Customer Data Platforms the unavoidable solutions to activate digital data and CRM? Reflections on an operation undertaken by our teams for Ekosport, nu...
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altima° x SoCoo’c: More Clever Together

altima° x SoCoo’c: More Clever Together

SoCoo’c is the kitchen specialist that offers trendy, clever installations that are easy to put in place. This 100% French brand is founded on mastery of high quality inherited from the Fournier Habitat Group which also owns Mobalpa and Per...
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Creating a community of customers & ambassadors: a beautiful challenge for your CRM

Creating a community of customers & ambassadors: a beautiful challenge for your CRM

Digital, with its innovations, is constantly bringing to light new consumer behavior. Besides, the latter are more and more active in their relationships with brands and no longer want to be idle onlookers. The birth of these “consum’actor...
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How to draft an effective email

How to draft an effective email

A consultant, a web designer and an integrator  in the CRM department present their best practices to produce emails with impact. Above all else: ask yourself the right questions! – Start with a good target pulled from a qualified and pro...
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Testing Glossary #1: The Session Value

Testing Glossary #1: The Session Value

To ensure proper tracking of AB or MVT tests, there’s nothing quite like a little booster shot to remember the different indicators to track during testing. Several articles will be published in the altima° blog under the title “Testing Glo...
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A Mobile First Approach in Emailing

A Mobile First Approach in Emailing

Eric Schmidt (Google CEO until 2011) stated several years ago: “The simple guideline is: whatever you’re doing, do mobile first”. If the remark was considered revolutionary at the time, it is clear today, that the mobile first approach has ...
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Analytics / Back Office Discrepancy: and what if you were wrong?

Analytics / Back Office Discrepancy: and what if you were wrong?

E-merchants often observe a discrepancy between orders shown in analytics and those shown in the back office. This discrepancy is often the submerged part of the iceberg because it’s one of the only means of detecting problems with analyti...
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Google Changes the Rules of the Game

Google Changes the Rules of the Game

To place this article in the proper context, what are Google Ad Grants? This is a program created by Google which aims to allow nonprofit associations the use of Google Adwords free of charge. That is to say that as an association you c...
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End-of-the-Line for Last Click Attribution ?

End-of-the-Line for Last Click Attribution ?

Announced during the annual Marketing Next conference on May 23,2017, Google Attribution is the latest from Google to put an end to the last click attribution model. Why the last-click ? The last-click attribution model has become the s...
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Audience & Media: 2018 Status Update

Audience & Media: 2018 Status Update

Creation of Audiences & Media (Google/Facebook): Status Update for the start of 2018 And what if we personalized our messages and media placement as a function of the Internet user’s maturity in the purchasing pathway? A utopian idea o...
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Jacadi, we want to revive our customer’s loyalty

Jacadi, we want to revive our customer’s loyalty

A prestigious contemporary brand, Jacadi Paris offers young generations collections that respect childhood’s fresh tenderness: clothing, layette, childcare, accessories and shoes, for children 0 to 12 years, for every day and all life’s mom...
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ALTIMA – PART OF ACCENTURE INTERACTIVE

ALTIMA – PART OF ACCENTURE INTERACTIVE

THE GRAND FINALE! 2018 will be the year of the challenge for altima°! We are very proud to announce that altima° is now officially a part of Accenture Interactive. A merger that will strengthen Accenture Interactive capabilities in France...
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Service Design days in Barcelona – My takeaway

Service Design days in Barcelona – My takeaway

I was lucky enough to attend the Service Design Days on October 6th and 7th in Barcelona. Two days of conference filled with keynotes, case studies and workshops. I’d like to share a few lessons that I learned there:  #1 3 Service design t...
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Altima° to merge with Accenture Interactive

Altima° to merge with Accenture Interactive

BREAKING NEWS! We continue to amaze. After having conquered China, Russia, the United States, and Canada, we are prepared to take a new turn in a merger project with Accenture Interactive. An acquisition that will strengthen Accenture Inte...
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Agility, Transversality, Data: The digital agency of tomorrow serves the user experience

Agility, Transversality, Data: The digital agency of tomorrow serves the user experience

After 2016, which showed 40% growth, the first semester of 2017, is highlighted by the signing on of prestigious clients: L’Oréal Paris, the Seb Group, Le Duff, IRO, Ubisoft, and Voyage Privé, as well as a strong move by the agency for its ...
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Analytics & Conversion Tips & Tricks No. 5: Event or Virtual Page?

Analytics & Conversion Tips & Tricks No. 5: Event or Virtual Page?

When using an Analytics solution, at a minimum, each page must be tagged so each page viewed gives feedback to the solution interface. Consequently, if an interaction does not lead to the loading of a new page, no information is fed back to...
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Guillaume Porquier named Associate Director

Guillaume Porquier named Associate Director

For over 20 years, we have offered our clients cutting edge expertise in digital commerce with an aim to support them daily in their online sales strategy. In line with the pursuit of this ambition, we have named Guillaume Porquier Associa...
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Olivier Staebler,PMO/UX Lead

Olivier Staebler,PMO/UX Lead

"After having spent 5 years in the French navy, I went back to school to change to a purely creative profession. By way of my professional experience, I discovered the area of the web and more specifically, UX." With solid experience in us...
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Ecommerce sales tax – Beware of economic nexus!

Ecommerce sales tax – Beware of economic nexus!

Remote commerce has existed in one form or another for decades. It began with mail order catalog sales, and was followed by remote shopping clubs, cable TV shopping networks and shopping infomercials, and then web-based retailers. The sales...
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Konversion Merges with altima° in North America

Konversion Merges with altima° in North America

Konversion, a canadian web marketing agency and altima°, located in 5 countries (France, China, Russia, Canada, USA), announced their merger in North America. The founders and partners of the agencies remain partners in the new entity to pr...
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Adwords Checklist: 5 check points for auditing your account

Adwords Checklist: 5 check points for auditing your account

Optimizing an adwords account makes it possible to gain quality in publication and in business results. Below, I present a checklist with 5 essential components to take into consideration when you take over an account or if you want to chec...
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Conversational commerce or how to adapt to digital consumers in 2016

Conversational commerce or how to adapt to digital consumers in 2016

The surge in messaging applications For quite some time, a rule of survival for any company was to be where the customers are and this is now available to advertisers thanks to conversational commerce, a term popularized by Chris Messina...
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RDV Recap: NYC #2

RDV Recap: NYC #2

altima°'s E-Commerce Rendezvous is an event series scheduled to occur every few months in both NYC and Montreal. We’re bringing merchants, partners, and E-Comm enthusiasts together for an evening of  conversation and industry insights. Vie...
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Analytics & Conversion Tips & Tricks #4: Duplicated Google Analytics Transactions

Analytics & Conversion Tips & Tricks #4: Duplicated Google Analytics Transactions

Several tips and tricks have already been presented this year whether A/B Testing, Google Analytics parameters or yet again Data Studio. This week, I will broach a subject relative to tracking, an issue that concerns practically all your e-...
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The Bic Shave Club is revolutionizing shaving !

The Bic Shave Club is revolutionizing shaving !

There’s no need for any presentation, you know Bic. It’s THE BRAND par excellence in DISPOSABLE RAZORS. Very well known in this sector, Bic decided to move forward, to challenge itself and to forge into the rechargeable razors sector by lau...
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Progressive Web Apps, what’s that?

Progressive Web Apps, what’s that?

There’s more and more talk about PWA (Progressive Web Apps) as though it were a new technology that’s going to revolutionize the web and toll the bell for native mobile applications. I believe it’s necessary to take a look at the subject an...
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Testing Tools’ Evolution towards Qualitative Analysis

Testing Tools’ Evolution towards Qualitative Analysis

Yesterday, one could launch very simple much talked-about “quick win” tests to gain a few optimization percentage points. Today, the search for a viable hypothesis with an interesting ROI is more complex particularly for mature sites. The ...
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Analytics and Conversion: Tips & Tricks #1

Analytics and Conversion: Tips & Tricks #1

It’s Friday and we’re all anxious for the weekend to begin so we won’t lie, the most intelligent way to bide time until the end of the day is to do a little monitoring of what’s to be found on the net! Nothing revolutionary here, I just wa...
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How Pinterest gave its SEO Strategy a Boost

How Pinterest gave its SEO Strategy a Boost

Early February 2017, one could read in searchengineland that Pinterest had hired Randy Keller, a “senior engineer” specialized in image search from Google. This recruitment is not insignificant. It confirms one of Pinterest’s ambitions: to ...
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Analytics and Conversion – Tips & Tricks #3: Personalized Channel Grouping and Data Studio

Analytics and Conversion – Tips & Tricks #3: Personalized Channel Grouping and Data Studio

Data visualization, a concept that’s highly popular, and rightly so, among numerous marketers, has taken off with the Beta version of Data Studio. This tool, with intuitive reports that are visually “straight to the point”, makes reading da...
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Customer Log-in at Checkout: friend or foe?

Customer Log-in at Checkout: friend or foe?

This is Zack's excerpt from Addressy's "Magento Checkout Checklist". Please visit the link to download the full report and learn checkout optimization strategies from 6 more industry experts. In the realm of e-commerce, it’s expected that ...
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Hey Duggee: Long live vector illustration!

Hey Duggee: Long live vector illustration!

There are some subjects that, for whatever reason, we hold near and dear. Vector illustration is one that we share in the design hub in Roubaix. Beyond resulting from the use of an illustrator software, it has become a true graphic style in...
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