Questionnaires in emails. Good or bad idea?

Questionnaires in emails. Good or bad idea?

For some time now, we have observed that more and more emails contain forms or questionnaires. The latter can prove to be very useful if one wants to collect data but including them in an email does not seem the best way to go about it. Do...
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7696 Leads for the Launch of the New MINI Clubman!

7696 Leads for the Launch of the New MINI Clubman!

The renowned British automobile brand launched a new model: the MINI Clubman. To boost the vehicle’s launch, MINI called on altima° to implement a CRM/PRM acquisition campaign in parallel with the brand campaign. The goal was clear: a 4-mon...
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Surf current events in your emails

Surf current events in your emails

We have all seen advertising that uses annual or calendar events. But recently, the trend has been growing and another means of communication has appeared which surfs current events, film premiers, series, unexpected events, breaking news,...
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How cinemagraphs make more artistic use of gifs in emails

How cinemagraphs make more artistic use of gifs in emails

For inboxes overflowing with newsletters for different brands, services, products or more, the operative word for greater efficiency is distinctive. To be sure, the message is important but it is with graphic and technical details that you...
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