Analytics & Conversion Tips & Tricks #4: Duplicated Google Analytics Transactions

Analytics & Conversion Tips & Tricks #4: Duplicated Google Analytics Transactions

Several tips and tricks have already been presented this year whether A/B Testing, Google Analytics parameters or yet again Data Studio. This week, I will broach a subject relative to tracking, an issue that concerns practically all your e-...
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Testing Tools’ Evolution towards Qualitative Analysis

Testing Tools’ Evolution towards Qualitative Analysis

Yesterday, one could launch very simple much talked-about “quick win” tests to gain a few optimization percentage points. Today, the search for a viable hypothesis with an interesting ROI is more complex particularly for mature sites. The ...
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Analytics and Conversion: Tips & Tricks #1

Analytics and Conversion: Tips & Tricks #1

It’s Friday and we’re all anxious for the weekend to begin so we won’t lie, the most intelligent way to bide time until the end of the day is to do a little monitoring of what’s to be found on the net! Nothing revolutionary here, I just wa...
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Analytics and Conversion – Tips & Tricks #3: Personalized Channel Grouping and Data Studio

Analytics and Conversion – Tips & Tricks #3: Personalized Channel Grouping and Data Studio

Data visualization, a concept that’s highly popular, and rightly so, among numerous marketers, has taken off with the Beta version of Data Studio. This tool, with intuitive reports that are visually “straight to the point”, makes reading da...
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Customer Log-in at Checkout: friend or foe?

Customer Log-in at Checkout: friend or foe?

This is Zack's excerpt from Addressy's "Magento Checkout Checklist". Please visit the link to download the full report and learn checkout optimization strategies from 6 more industry experts. In the realm of e-commerce, it’s expected that ...
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Conversion Rate Optimization for Insurance:  a Compare.com case study

Conversion Rate Optimization for Insurance: a Compare.com case study

ABOUT Compare.com is a price comparison engine primarily focused on auto insurance policies. Customers complete a 4-part online questionnaire featuring details like driving history and desired coverage. Upon form completion, they’re prese...
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Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus is a French ready-to-wear brand for the family that was created in 1977. I have been working with the marketing teams since 2014 to improve site performance and user experience. At the beginning of 2015, the redesign project was ac...
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DX3 2017: altima° & Tough Mudder in Toronto

DX3 2017: altima° & Tough Mudder in Toronto

Last week Rudy Abitbol and I had the pleasure of participating in Toronto’s DX3 2017. It was a great couple days of bumping shoulder’s with the area’s brightest digital marketing minds, both established and aspiring. We learned a lot from...
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Analytics and Conversion Tips & Tricks #2 : Personalized Channel Groupings

Analytics and Conversion Tips & Tricks #2 : Personalized Channel Groupings

If you are faced with channel reporting in Google Analytics that’s as organized as the Marrakech souk, then this article is for you! I don’t pretend to transcend the Analytics temple of knowledge but rather to present some tips and tricks ...
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RDV Recap: NYC #1

RDV Recap: NYC #1

altima°s E-commerce Rendezvous is an event series scheduled to occur every couple of months in both NYC and Montreal. We're bringing merchants, partners, and e-Com enthusiasts together to share conversation and industry insights. The first ...
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Google BigQuery Workshop in London

Google BigQuery Workshop in London

On December 6 and 7, 2016, Google invited us to an in-depth workshop on their big data technology: BigQuery. This workshop took place over the course of two mornings in London. We already use BigQuery at altima° with two primary perspectiv...
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Multi-Variate Testing with Tough Mudder

Multi-Variate Testing with Tough Mudder

The Company Tough Mudder offers a series of mud and obstacle courses designed to test physical strength, stamina, and mental grit. Events aren’t timed races, but rather team activities that promote camaraderie and accomplishment as a commu...
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Visual Website Optimizer: 5 tricks to use it like a pro

Visual Website Optimizer: 5 tricks to use it like a pro

Visual Website Optimizer is a testing tool created in 2009 by the company Wingify. Same as its competitors, VWO offers A/B testing, MVT, and personalization. Since 2016, it also offers qualitative analysis tools, allowing to gain more insig...
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Attend Demandware Retail Connect Customer Conference taking place in Shanghai on September 14!

Attend Demandware Retail Connect Customer Conference taking place in Shanghai on September 14!

After Sydney in August, Demandware will organize its annual Retail Connect Customer Conference in Shanghai, China on September 14. This cloud conference program across Asia Pacific region will be heading to Tokyo two days later. Demandware...
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Best Ways To Use Facebook Algorithm Changes

Best Ways To Use Facebook Algorithm Changes

While Facebook may be developing a search engine, right now they have an algorithm that online marketers should be keeping track of if they get any traffic from social media. Over the past couple of years the way Facebook has shown you post...
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altima° Becomes a Google Analytics Certified Partner in Shanghai

altima° Becomes a Google Analytics Certified Partner in Shanghai

Starting from May 2016, our Shanghai office has become a Google Analytics Certified Partner (GACP). This certification validates our agency's strong digital analytics expertise in China from one of the leading analytics solutions worldwide....
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Firebase Analytics, the new applications tracking tool according to Google

Firebase Analytics, the new applications tracking tool according to Google

Purchased by Google at end 2014, the company Firebase offers data management solutions for developers of mobile applications. During its annual IO conference, Google presented the Firebase Analytics solution which is dedicated to tracking i...
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Cyrillus optimizes its account creation step by 10%

Cyrillus optimizes its account creation step by 10%

THE CHALLENGE “We were looking to reduce acquisition cost and we realized there was an important exit rate at the account creation step. We asked the altima team to analyze and optimize this step during our on-going optimization roadmap.” ...
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TAO optimizes payment page by over +6%!

TAO optimizes payment page by over +6%!

THE CHALLENGE “After a first and successful experience with optimization of the basket page, the altima optimization team suggested that we rework the payment page. Our goal was two-fold: reassure the user and reduce the friction points tie...
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We will be at the Conversion Conference in Las Vegas from 17th to 19th May

We will be at the Conversion Conference in Las Vegas from 17th to 19th May

What is the Conversion Conference? The Conversion Conference is a two-day event that was founded in 2010 to provide digital marketers and analysts with a forum to develop ideas and expertise in conversion optimization. The focus of the con...
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Which Test Won – San Marina is “Test of the week”

Which Test Won – San Marina is “Test of the week”

San Marina and their new mobile site were named « Test of the week » by WTW Email & Mobile Awards, and we are so happy! What is “Which Test won”? It is a website dedicated to conversion optimization. It rewards the best tests of the ...
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Web Analytics Data driven business freaks me out

Web Analytics Data driven business freaks me out

I used to be a web developer. A deviant one. I had no computer security knowledge, but I have found several flaws. They were obvious and careless ones. Because of this, most of the time, my manager did not believe me. But, I think most peop...
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Site Search Analytics : an often neglected source of insight

Site Search Analytics : an often neglected source of insight

Each time visitors use a search engine like Google, their queries are usually unclear.  A lot of visitors will just submit the brand of the product they are looking for, regardless of their intent (making a return, following the state of an...
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Optimizely VS Visual Website Optimizer : Optimizely VS Visual Website Optimizer : ten point comparison of the two testing leaders

Optimizely VS Visual Website Optimizer : Optimizely VS Visual Website Optimizer : ten point comparison of the two testing leaders

After launching a number of testing campaigns with Optimizely & VWO, I wanted to share my feedback on these two tools. Here are the particular reasons why I decided to compare these two solutions: In my opinion, they are the only two ...
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Google Analytics,  ATINTERNET & SITECATALYST: RETURNING & NEW VISITORS

Google Analytics, ATINTERNET & SITECATALYST: RETURNING & NEW VISITORS

Hi there friends, Today we’re going to talk about the notions of new/returning visitors. If you’re familiar with Google Analytics, I guess you already know the answer to this puzzle, smart as you are. Just the same, the approach to these v...
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