Conversational commerce or how to adapt to digital consumers in 2016

Conversational commerce or how to adapt to digital consumers in 2016

The surge in messaging applications For quite some time, a rule of survival for any company was to be where the customers are and this is now available to advertisers thanks to conversational commerce, a term popularized by Chris Messina...
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RDV Recap: NYC #2

RDV Recap: NYC #2

altima°'s E-Commerce Rendezvous is an event series scheduled to occur every few months in both NYC and Montreal. We’re bringing merchants, partners, and E-Comm enthusiasts together for an evening of  conversation and industry insights. Vie...
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Analytics & Conversion Tips & Tricks #4: Duplicated Google Analytics Transactions

Analytics & Conversion Tips & Tricks #4: Duplicated Google Analytics Transactions

Several tips and tricks have already been presented this year whether A/B Testing, Google Analytics parameters or yet again Data Studio. This week, I will broach a subject relative to tracking, an issue that concerns practically all your e-...
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The Bic Shave Club is revolutionizing shaving !

The Bic Shave Club is revolutionizing shaving !

There’s no need for any presentation, you know Bic. It’s THE BRAND par excellence in DISPOSABLE RAZORS. Very well known in this sector, Bic decided to move forward, to challenge itself and to forge into the rechargeable razors sector by lau...
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Progressive Web Apps, what’s that?

Progressive Web Apps, what’s that?

There’s more and more talk about PWA (Progressive Web Apps) as though it were a new technology that’s going to revolutionize the web and toll the bell for native mobile applications. I believe it’s necessary to take a look at the subject an...
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Testing Tools’ Evolution towards Qualitative Analysis

Testing Tools’ Evolution towards Qualitative Analysis

Yesterday, one could launch very simple much talked-about “quick win” tests to gain a few optimization percentage points. Today, the search for a viable hypothesis with an interesting ROI is more complex particularly for mature sites. The ...
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Analytics and Conversion: Tips & Tricks #1

Analytics and Conversion: Tips & Tricks #1

It’s Friday and we’re all anxious for the weekend to begin so we won’t lie, the most intelligent way to bide time until the end of the day is to do a little monitoring of what’s to be found on the net! Nothing revolutionary here, I just wa...
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How Pinterest gave its SEO Strategy a Boost

How Pinterest gave its SEO Strategy a Boost

Early February 2017, one could read in searchengineland that Pinterest had hired Randy Keller, a “senior engineer” specialized in image search from Google. This recruitment is not insignificant. It confirms one of Pinterest’s ambitions: to ...
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Analytics and Conversion – Tips & Tricks #3: Personalized Channel Grouping and Data Studio

Analytics and Conversion – Tips & Tricks #3: Personalized Channel Grouping and Data Studio

Data visualization, a concept that’s highly popular, and rightly so, among numerous marketers, has taken off with the Beta version of Data Studio. This tool, with intuitive reports that are visually “straight to the point”, makes reading da...
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Customer Log-in at Checkout: friend or foe?

Customer Log-in at Checkout: friend or foe?

This is Zack's excerpt from Addressy's "Magento Checkout Checklist". Please visit the link to download the full report and learn checkout optimization strategies from 6 more industry experts. In the realm of e-commerce, it’s expected that ...
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Hey Duggee: Long live vector illustration!

Hey Duggee: Long live vector illustration!

There are some subjects that, for whatever reason, we hold near and dear. Vector illustration is one that we share in the design hub in Roubaix. Beyond resulting from the use of an illustrator software, it has become a true graphic style in...
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Claire Proffit, Acquisition Consultant,  with altima° for 1 year

Claire Proffit, Acquisition Consultant, with altima° for 1 year

  “It was during my final internship that I discovered organic and paid search engine optimization. In joining BDBL, 4 and a half years ago, I drifted naturally to paid optimization.” Last year, altima° bought the digital marketing...
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Conversion Rate Optimization for Insurance:  a Compare.com case study

Conversion Rate Optimization for Insurance: a Compare.com case study

ABOUT Compare.com is a price comparison engine primarily focused on auto insurance policies. Customers complete a 4-part online questionnaire featuring details like driving history and desired coverage. Upon form completion, they’re prese...
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Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus is a French ready-to-wear brand for the family that was created in 1977. I have been working with the marketing teams since 2014 to improve site performance and user experience. At the beginning of 2015, the redesign project was ac...
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DX3 2017: altima° & Tough Mudder in Toronto

DX3 2017: altima° & Tough Mudder in Toronto

Last week Rudy Abitbol and I had the pleasure of participating in Toronto’s DX3 2017. It was a great couple days of bumping shoulder’s with the area’s brightest digital marketing minds, both established and aspiring. We learned a lot from...
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Analytics and Conversion Tips & Tricks #2 : Personalized Channel Groupings

Analytics and Conversion Tips & Tricks #2 : Personalized Channel Groupings

If you are faced with channel reporting in Google Analytics that’s as organized as the Marrakech souk, then this article is for you! I don’t pretend to transcend the Analytics temple of knowledge but rather to present some tips and tricks ...
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Not Selling to China Yet? Join the French Cross-border Boutique on Tmall Global!

Not Selling to China Yet? Join the French Cross-border Boutique on Tmall Global!

La Boutique France (literally “the French boutique” in French) was officially launched on Tmall Global last October. Several brands have already joined this cross-border e-commerce program offered by Geopost, a subsidiary of La Poste Group,...
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CSS: The BEM Methodology

CSS: The BEM Methodology

For the longest time, CSS was known to be a difficult language to maintain, where the slightest modification could be critical and where everybody kinda did their own thing. Starting with that hypothesis, these methodologies were designed...
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Lahoucine, Technical Leader with altima for 2 years

Lahoucine, Technical Leader with altima for 2 years

“I’ve always loved the challenge and creative aspects that the developer job offers; to start with a real need, to model it and then to create the code that makes it possible to meet the need. I oriented my choice to JAVA (JEE) which is a...
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Babyliss Gets a Makeover and a Youthful Glow

Babyliss Gets a Makeover and a Youthful Glow

For over 50 years, Babyliss has been THE reference for many French women notably as concerns hairstyling. But today, Babyliss turned to us and trusted us for a makeover. First the icon for the curling iron, the brand diversified its produc...
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RDV Recap: MTL #2

RDV Recap: MTL #2

It appears that the excitement around Montreal’s first #ecomRDV wasn’t contained to the team at altima°. Our originally scheduled venue for the 2nd event couldn’t accommodate the local e-com community’s desire to participate, resulting in a...
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Back to Service Design Days !

Back to Service Design Days !

Better late than never, here’s our vision of the Service Design Days (SDD)! Late… well, as we are talking about a long term innovation method, we thought it was important to tell it right, plus the slide decks have just been released! If ...
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RDV Recap: NYC #1

RDV Recap: NYC #1

altima°s E-commerce Rendezvous is an event series scheduled to occur every couple of months in both NYC and Montreal. We're bringing merchants, partners, and e-Com enthusiasts together to share conversation and industry insights. The first ...
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Cross-Selling: Know Thyself

Cross-Selling: Know Thyself

Websites that “know” their customers and offer them curated cross-selling experiences are the gold standard in e-Commerce. Unfortunately, not every e-Com Manager can be afforded such a luxury. Between time, budget, partnerships, customer da...
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PIM Akeneo – Award for the most innovative project

PIM Akeneo – Award for the most innovative project

During the Akeneo Partner Summit in November 2016, Akeneo awarded us the prize for the year’s most innovative project for PIM implementation at Electro Dépôt. A beautiful reward from the software solutions company who recognizes the work do...
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Google BigQuery Workshop in London

Google BigQuery Workshop in London

On December 6 and 7, 2016, Google invited us to an in-depth workshop on their big data technology: BigQuery. This workshop took place over the course of two mornings in London. We already use BigQuery at altima° with two primary perspectiv...
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The color for 2017

The color for 2017

It’s done, it’s decided, Pantone settled it! And the color for 2017 is: Greenery. A powerful green that’s fresh, refreshing, energetic, positive, optimistic, leafy, vintage, and so much more. Wow, that alone required a major spin on the Int...
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Printemps.com, a new way to navigate

Printemps.com, a new way to navigate

altima° x Printemps This is one of the agency’s most recent projects! We supported the fashion giant Printemps in the re-engineering of their digital platform. New browsing for optimal customer experience; this first version of the site pre...
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Home… Sweet Home

Home… Sweet Home

MyChezMoi is a new generation realtor! The brand offers online services to facilitate the search and sale of real estate. In a modern and trailblazing world, MyChezMoi has avoided the traditional market codes to offer a new real estate solu...
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Amuse UX Conference, Budapest 2016. What you need to know.

Amuse UX Conference, Budapest 2016. What you need to know.

On  the good advice of Zoltan Kollin who distinguished himself as the co-writer of the original version of the UXmyths site (that the altima UX team hastened to translate into: UXmyths.fr), I attended the 1st day of the Amuse UX conference ...
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E-merchandising solutions: at your service

E-merchandising solutions: at your service

For some time now (years maybe), you have been hearing about e-merchandising. You’re interested and you’re so right! As a result, you also want to put actions in place that will improve your site’s performance, and I understand. But as you ...
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Node.JS Interactive Europe 2016

Node.JS Interactive Europe 2016

Wednesday, September 14, 2016. Noon. Miguel and I board the Thalys – equipped with wifi! – and head to Amsterdam for Node.JS Interactive Europe 2016. On the first day, we were able to discover Amsterdam and its magnificent architecture… ...
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Phildar Receives a Silver at the W3 Awards

Phildar Receives a Silver at the W3 Awards

A new project, a new story, and a NEW AWARD! Several weeks after having received a gold at the e-commerce Trophy Awards, this time altima was awarded a silver in the “Website Features – User Experience” category for the new Phildar site. ...
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Thomas Pinte, E-Merchandising Consultant with altima° for 1 year

Thomas Pinte, E-Merchandising Consultant with altima° for 1 year

“My career began 10 years ago in purchasing and then evolved to social media, customer relations and innovation in digital services. Today, I’ve chosen to focus on operations for online boutiques where I attempt to use a mix of my past ex...
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Tend to Searchandising for Better Conversion – Part 2

Tend to Searchandising for Better Conversion – Part 2

To follow up on the article concerning best practices for search engines this second article will address e-merchandising, the performance lever for your results pages. We will see that merchandising in the service of search depends on 4 v...
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When Adopt’ gets a make-over

When Adopt’ gets a make-over

Adopt’ is the French cosmetics brand that aims to be original and unique in order to seduce the most demanding contemporary young women! Created in 1997, under the name “Réserve Naturelle” (Natural Reserve), in 2014, the 120 boutique-strong...
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Camille, Account Director with altima° for 7 years.

Camille, Account Director with altima° for 7 years.

Before joining altima°, Camille had different experiences in agencies, first for a classic media advertising agency (TV, radio, press, billboards), then with independent direct marketing agencies in London combining print and digital for ...
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e-commerce RDV: From the Big Maple to the Big Apple

e-commerce RDV: From the Big Maple to the Big Apple

  Altima kicked off its recurring e-commerce performance rendez-vous in Montreal last September. After great success in the True North, we’re doubling up to include an event in the Big Apple! Our inaugural NYC meet-up will take plac...
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Multi-Variate Testing with Tough Mudder

Multi-Variate Testing with Tough Mudder

The Company Tough Mudder offers a series of mud and obstacle courses designed to test physical strength, stamina, and mental grit. Events aren’t timed races, but rather team activities that promote camaraderie and accomplishment as a commu...
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Magento Themes: important points to consider

Magento Themes: important points to consider

For some entrepreneurs, choosing a Magento theme seems to be the perfect solution as it can reduce the costs of an e-commerce project and also improve the “time to market”. The Magento themes can be much more affordable than starting from n...
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What’s new with Akeneo 1.6?

What’s new with Akeneo 1.6?

The new version of Akeneo, labelled 1.6, came out at the beginning of the month; as the public release took place last week, this is an occasion to review the new functions. New design The first thing visible when you arrive on this new ver...
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Gold is the new black !

Gold is the new black !

Where to begin ? Should we tell you that we won the famous GOLD trophy (that many dream of) OR tell you that for the third consecutive year (oh yes!) we won the jackpot? :-) A superb Gold trophy in the Design category for our client Salomon...
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Web analysis: the key to successful e-merchandising (Part 1)

Web analysis: the key to successful e-merchandising (Part 1)

Several months ago, we reviewed basic e-merchandising techniques - highly recommended reading if you haven’t yet! We addressed the importance of acting on different levers: the tree diagram, search engines, product ranking in a page list, a...
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E-merchandisers: Is internal search letting you down?

E-merchandisers: Is internal search letting you down?

The handful of E-commerce Merchandisers in my network share many of the same characteristics. They’re meticulous planners, they’re detail oriented, they’re numbers driven, they’ve got aesthetic eyes, etc. Such characteristics come as no sur...
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Victor Ariza, Web Analytics Consultant with altima° for 3 years

Victor Ariza, Web Analytics Consultant with altima° for 3 years

“What I like the most is the complexity of Web Analysis, you are always learning!” It was during a first internship with a software vendor that Victor discovered Web Analytics as a technical support. He then joined altima° and discovered...
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Martech Europe 2016 – Debriefing

Martech Europe 2016 – Debriefing

Last week I attended the Martech Europe in London. About 30 sessions given by marketing technologists, digital strategists and innovators focused on marketing technology issues and insights. 2 days with cases studies, examples of digital tr...
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Adwords Brand Campaign: what for?

Adwords Brand Campaign: what for?

Why do advertisers choose to activate ads for keywords that correspond to their brand? It’s true after all. Why pay for traffic where the brand is already present in organic results? Wouldn’t it be possible to have the sales traffic volume...
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Visual Website Optimizer: 5 tricks to use it like a pro

Visual Website Optimizer: 5 tricks to use it like a pro

Visual Website Optimizer is a testing tool created in 2009 by the company Wingify. Same as its competitors, VWO offers A/B testing, MVT, and personalization. Since 2016, it also offers qualitative analysis tools, allowing to gain more insig...
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2016 TRENDS IN MOBILE ADVERTISING

2016 TRENDS IN MOBILE ADVERTISING

The first six months of the year have passed, summer has slowly arrived – ok, granted that heat wise, it’s not yet tropical yet – and we can already take a quick look at what’s been happening in mobile advertising since January. And suffice...
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Attend Demandware Retail Connect Customer Conference taking place in Shanghai on September 14!

Attend Demandware Retail Connect Customer Conference taking place in Shanghai on September 14!

After Sydney in August, Demandware will organize its annual Retail Connect Customer Conference in Shanghai, China on September 14. This cloud conference program across Asia Pacific region will be heading to Tokyo two days later. Demandware...
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