E-Merchandising Solutions: At Your Service

E-Merchandising Solutions: At Your Service

For a while now, maybe years, you’ve been hearing talk about e-merchandising. You’re interested, and so you should be!  As a result, you’d also like to put similar actions in place to improve your site’s performance, and I can only agree. B...
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The Profession of Front End Developer

The Profession of Front End Developer

No, this is not a new profession. It exists since the creation of the web but one can say that it’s changed names and evolved over the years. This article aims to give information or to (re)present this profession which holds an important ...
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Graphic Trends for 2018

Graphic Trends for 2018

With the end of the year looming large, it’s the opportunity to discuss the graphic trends that are likely to guide our creative work in 2018. As you will see, many of these trends have already influenced the area of graphic creation this y...
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Taking Care of Searchandising for Better Conversion – Part 2

Taking Care of Searchandising for Better Conversion – Part 2

As a follow-up to the article concerning best practices for search engines, this second article addresses e-merchandising, a performance lever for your results pages. We will see that e-merchandising in the service of search is based on fo...
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Profile of a Generalist: the story of a multi-disciplinary approach

Profile of a Generalist: the story of a multi-disciplinary approach

In his article, “Why Can’t Startups Find Designers?”, Sacha Greif writes: “If you’re looking for a designer who can come up with your identity, design your site, create UIs with great user experience for your web and mobile apps, and on to...
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Taking Care of Searchandising for Better Conversion – Part 1

Taking Care of Searchandising for Better Conversion – Part 1

What is searchandising? According to Mercator, searchandising is the contraction of Search and Merchandising. It’s a method that aims to guide Internet users’ pathways through a merchant site (merchandising) while allowing them a free rein...
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Facebook Ads: activate your customer data and boost sales revenues

Facebook Ads: activate your customer data and boost sales revenues

Activating data is a priority for marketing teams. But are Data Management Platforms or Customer Data Platforms the unavoidable solutions to activate digital data and CRM? Reflections on an operation undertaken by our teams for Ekosport, nu...
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altima° x SoCoo’c: More Clever Together

altima° x SoCoo’c: More Clever Together

SoCoo’c is the kitchen specialist that offers trendy, clever installations that are easy to put in place. This 100% French brand is founded on mastery of high quality inherited from the Fournier Habitat Group which also owns Mobalpa and Per...
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Creating a community of customers & ambassadors: a beautiful challenge for your CRM

Creating a community of customers & ambassadors: a beautiful challenge for your CRM

Digital, with its innovations, is constantly bringing to light new consumer behavior. Besides, the latter are more and more active in their relationships with brands and no longer want to be idle onlookers. The birth of these “consum’actor...
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How to draft an effective email

How to draft an effective email

A consultant, a web designer and an integrator  in the CRM department present their best practices to produce emails with impact. Above all else: ask yourself the right questions! – Start with a good target pulled from a qualified and pro...
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Testing Glossary #1: The Session Value

Testing Glossary #1: The Session Value

To ensure proper tracking of AB or MVT tests, there’s nothing quite like a little booster shot to remember the different indicators to track during testing. Several articles will be published in the altima° blog under the title “Testing Glo...
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A Mobile First Approach in Emailing

A Mobile First Approach in Emailing

Eric Schmidt (Google CEO until 2011) stated several years ago: “The simple guideline is: whatever you’re doing, do mobile first”. If the remark was considered revolutionary at the time, it is clear today, that the mobile first approach has ...
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Analytics / Back Office Discrepancy: and what if you were wrong?

Analytics / Back Office Discrepancy: and what if you were wrong?

E-merchants often observe a discrepancy between orders shown in analytics and those shown in the back office. This discrepancy is often the submerged part of the iceberg because it’s one of the only means of detecting problems with analyti...
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Google Changes the Rules of the Game

Google Changes the Rules of the Game

To place this article in the proper context, what are Google Ad Grants? This is a program created by Google which aims to allow nonprofit associations the use of Google Adwords free of charge. That is to say that as an association you c...
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End-of-the-Line for Last Click Attribution ?

End-of-the-Line for Last Click Attribution ?

Announced during the annual Marketing Next conference on May 23,2017, Google Attribution is the latest from Google to put an end to the last click attribution model. Why the last-click ? The last-click attribution model has become the s...
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Audience & Media: 2018 Status Update

Audience & Media: 2018 Status Update

Creation of Audiences & Media (Google/Facebook): Status Update for the start of 2018 And what if we personalized our messages and media placement as a function of the Internet user’s maturity in the purchasing pathway? A utopian idea o...
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Jacadi, we want to revive our customer’s loyalty

Jacadi, we want to revive our customer’s loyalty

A prestigious contemporary brand, Jacadi Paris offers young generations collections that respect childhood’s fresh tenderness: clothing, layette, childcare, accessories and shoes, for children 0 to 12 years, for every day and all life’s mom...
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ALTIMA – PART OF ACCENTURE INTERACTIVE

ALTIMA – PART OF ACCENTURE INTERACTIVE

THE GRAND FINALE! 2018 will be the year of the challenge for altima°! We are very proud to announce that altima° is now officially a part of Accenture Interactive. A merger that will strengthen Accenture Interactive capabilities in France...
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Service Design days in Barcelona – My takeaway

Service Design days in Barcelona – My takeaway

I was lucky enough to attend the Service Design Days on October 6th and 7th in Barcelona. Two days of conference filled with keynotes, case studies and workshops. I’d like to share a few lessons that I learned there:  #1 3 Service design t...
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Altima° to merge with Accenture Interactive

Altima° to merge with Accenture Interactive

BREAKING NEWS! We continue to amaze. After having conquered China, Russia, the United States, and Canada, we are prepared to take a new turn in a merger project with Accenture Interactive. An acquisition that will strengthen Accenture Inte...
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Agility, Transversality, Data: The digital agency of tomorrow serves the user experience

Agility, Transversality, Data: The digital agency of tomorrow serves the user experience

After 2016, which showed 40% growth, the first semester of 2017, is highlighted by the signing on of prestigious clients: L’Oréal Paris, the Seb Group, Le Duff, IRO, Ubisoft, and Voyage Privé, as well as a strong move by the agency for its ...
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Analytics & Conversion Tips & Tricks No. 5: Event or Virtual Page?

Analytics & Conversion Tips & Tricks No. 5: Event or Virtual Page?

When using an Analytics solution, at a minimum, each page must be tagged so each page viewed gives feedback to the solution interface. Consequently, if an interaction does not lead to the loading of a new page, no information is fed back to...
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Guillaume Porquier named Associate Director

Guillaume Porquier named Associate Director

For over 20 years, we have offered our clients cutting edge expertise in digital commerce with an aim to support them daily in their online sales strategy. In line with the pursuit of this ambition, we have named Guillaume Porquier Associa...
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Olivier Staebler,PMO/UX Lead

Olivier Staebler,PMO/UX Lead

"After having spent 5 years in the French navy, I went back to school to change to a purely creative profession. By way of my professional experience, I discovered the area of the web and more specifically, UX." With solid experience in us...
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Ecommerce sales tax – Beware of economic nexus!

Ecommerce sales tax – Beware of economic nexus!

Remote commerce has existed in one form or another for decades. It began with mail order catalog sales, and was followed by remote shopping clubs, cable TV shopping networks and shopping infomercials, and then web-based retailers. The sales...
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Konversion Merges with altima° in North America

Konversion Merges with altima° in North America

Konversion, a canadian web marketing agency and altima°, located in 5 countries (France, China, Russia, Canada, USA), announced their merger in North America. The founders and partners of the agencies remain partners in the new entity to pr...
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Adwords Checklist: 5 check points for auditing your account

Adwords Checklist: 5 check points for auditing your account

Optimizing an adwords account makes it possible to gain quality in publication and in business results. Below, I present a checklist with 5 essential components to take into consideration when you take over an account or if you want to chec...
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Conversational commerce or how to adapt to digital consumers in 2016

Conversational commerce or how to adapt to digital consumers in 2016

The surge in messaging applications For quite some time, a rule of survival for any company was to be where the customers are and this is now available to advertisers thanks to conversational commerce, a term popularized by Chris Messina...
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RDV Recap: NYC #2

RDV Recap: NYC #2

altima°'s E-Commerce Rendezvous is an event series scheduled to occur every few months in both NYC and Montreal. We’re bringing merchants, partners, and E-Comm enthusiasts together for an evening of  conversation and industry insights. Vie...
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Analytics & Conversion Tips & Tricks #4: Duplicated Google Analytics Transactions

Analytics & Conversion Tips & Tricks #4: Duplicated Google Analytics Transactions

Several tips and tricks have already been presented this year whether A/B Testing, Google Analytics parameters or yet again Data Studio. This week, I will broach a subject relative to tracking, an issue that concerns practically all your e-...
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The Bic Shave Club is revolutionizing shaving !

The Bic Shave Club is revolutionizing shaving !

There’s no need for any presentation, you know Bic. It’s THE BRAND par excellence in DISPOSABLE RAZORS. Very well known in this sector, Bic decided to move forward, to challenge itself and to forge into the rechargeable razors sector by lau...
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Progressive Web Apps, what’s that?

Progressive Web Apps, what’s that?

There’s more and more talk about PWA (Progressive Web Apps) as though it were a new technology that’s going to revolutionize the web and toll the bell for native mobile applications. I believe it’s necessary to take a look at the subject an...
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Testing Tools’ Evolution towards Qualitative Analysis

Testing Tools’ Evolution towards Qualitative Analysis

Yesterday, one could launch very simple much talked-about “quick win” tests to gain a few optimization percentage points. Today, the search for a viable hypothesis with an interesting ROI is more complex particularly for mature sites. The ...
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Analytics and Conversion: Tips & Tricks #1

Analytics and Conversion: Tips & Tricks #1

It’s Friday and we’re all anxious for the weekend to begin so we won’t lie, the most intelligent way to bide time until the end of the day is to do a little monitoring of what’s to be found on the net! Nothing revolutionary here, I just wa...
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How Pinterest gave its SEO Strategy a Boost

How Pinterest gave its SEO Strategy a Boost

Early February 2017, one could read in searchengineland that Pinterest had hired Randy Keller, a “senior engineer” specialized in image search from Google. This recruitment is not insignificant. It confirms one of Pinterest’s ambitions: to ...
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Analytics and Conversion – Tips & Tricks #3: Personalized Channel Grouping and Data Studio

Analytics and Conversion – Tips & Tricks #3: Personalized Channel Grouping and Data Studio

Data visualization, a concept that’s highly popular, and rightly so, among numerous marketers, has taken off with the Beta version of Data Studio. This tool, with intuitive reports that are visually “straight to the point”, makes reading da...
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Customer Log-in at Checkout: friend or foe?

Customer Log-in at Checkout: friend or foe?

This is Zack's excerpt from Addressy's "Magento Checkout Checklist". Please visit the link to download the full report and learn checkout optimization strategies from 6 more industry experts. In the realm of e-commerce, it’s expected that ...
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Hey Duggee: Long live vector illustration!

Hey Duggee: Long live vector illustration!

There are some subjects that, for whatever reason, we hold near and dear. Vector illustration is one that we share in the design hub in Roubaix. Beyond resulting from the use of an illustrator software, it has become a true graphic style in...
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Claire Proffit, Acquisition Consultant,  with altima° for 1 year

Claire Proffit, Acquisition Consultant, with altima° for 1 year

  “It was during my final internship that I discovered organic and paid search engine optimization. In joining BDBL, 4 and a half years ago, I drifted naturally to paid optimization.” Last year, altima° bought the digital marketing...
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Conversion Rate Optimization for Insurance:  a Compare.com case study

Conversion Rate Optimization for Insurance: a Compare.com case study

ABOUT Compare.com is a price comparison engine primarily focused on auto insurance policies. Customers complete a 4-part online questionnaire featuring details like driving history and desired coverage. Upon form completion, they’re prese...
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Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus gains 10% in per visit value by personalizing its reassurances

Cyrillus is a French ready-to-wear brand for the family that was created in 1977. I have been working with the marketing teams since 2014 to improve site performance and user experience. At the beginning of 2015, the redesign project was ac...
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DX3 2017: altima° & Tough Mudder in Toronto

DX3 2017: altima° & Tough Mudder in Toronto

Last week Rudy Abitbol and I had the pleasure of participating in Toronto’s DX3 2017. It was a great couple days of bumping shoulder’s with the area’s brightest digital marketing minds, both established and aspiring. We learned a lot from...
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Analytics and Conversion Tips & Tricks #2 : Personalized Channel Groupings

Analytics and Conversion Tips & Tricks #2 : Personalized Channel Groupings

If you are faced with channel reporting in Google Analytics that’s as organized as the Marrakech souk, then this article is for you! I don’t pretend to transcend the Analytics temple of knowledge but rather to present some tips and tricks ...
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Not Selling to China Yet? Join the French Cross-border Boutique on Tmall Global!

Not Selling to China Yet? Join the French Cross-border Boutique on Tmall Global!

La Boutique France (literally “the French boutique” in French) was officially launched on Tmall Global last October. Several brands have already joined this cross-border e-commerce program offered by Geopost, a subsidiary of La Poste Group,...
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CSS: The BEM Methodology

CSS: The BEM Methodology

For the longest time, CSS was known to be a difficult language to maintain, where the slightest modification could be critical and where everybody kinda did their own thing. Starting with that hypothesis, these methodologies were designed...
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Lahoucine, Technical Leader with altima for 2 years

Lahoucine, Technical Leader with altima for 2 years

“I’ve always loved the challenge and creative aspects that the developer job offers; to start with a real need, to model it and then to create the code that makes it possible to meet the need. I oriented my choice to JAVA (JEE) which is a...
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Babyliss Gets a Makeover and a Youthful Glow

Babyliss Gets a Makeover and a Youthful Glow

For over 50 years, Babyliss has been THE reference for many French women notably as concerns hairstyling. But today, Babyliss turned to us and trusted us for a makeover. First the icon for the curling iron, the brand diversified its produc...
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RDV Recap: MTL #2

RDV Recap: MTL #2

It appears that the excitement around Montreal’s first #ecomRDV wasn’t contained to the team at altima°. Our originally scheduled venue for the 2nd event couldn’t accommodate the local e-com community’s desire to participate, resulting in a...
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Back to Service Design Days !

Back to Service Design Days !

Better late than never, here’s our vision of the Service Design Days (SDD)! Late… well, as we are talking about a long term innovation method, we thought it was important to tell it right, plus the slide decks have just been released! If ...
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RDV Recap: NYC #1

RDV Recap: NYC #1

altima°s E-commerce Rendezvous is an event series scheduled to occur every couple of months in both NYC and Montreal. We're bringing merchants, partners, and e-Com enthusiasts together to share conversation and industry insights. The first ...
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Cross-Selling: Know Thyself

Cross-Selling: Know Thyself

Websites that “know” their customers and offer them curated cross-selling experiences are the gold standard in e-Commerce. Unfortunately, not every e-Com Manager can be afforded such a luxury. Between time, budget, partnerships, customer da...
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